Social media marketing is perhaps one of the simplest and most accessible forms of marketing you will come across. That said, it also has its own set of challenges and pitfalls that you need to overcome. The trick lies in turning your social media campaigns into a truly effective, bottom-line boosting social media presence.
But the first hurdle before all of that is building an audience to market to.
Finding, gaining and convincing people to follow you can be a major challenge - if you're struggling with this aspect, here are five strategies you can employ to boost your success.
Make sure your accounts are fully populated, including a great bio, profile picture and cover images that immediately tell people who you are - and most importantly have uniformity with your other online branding i.e. website and other social media accounts.
Make sure your Twitter and Facebook usernames are easy to identify, as opposed to something cryptic. You also need to ensure you include keywords related to your business in your bio so that your accounts show up when people search those terms.
Profile pictures can be either a picture of you or your logo. One school of thought is that there should be a person featured in the profile picture – people buy from people. This also gives your business a human touch and shows you’re not some faceless corporation. On the other hand, strong brand imaging suggests that your logo should be the prominent piece and take stage front and center.
How you approach this is up to you, but it's important to take the time to ensure every element of you profile is complete and reflects the business message you want to convey.
There's no point producing dazzling social media campaigns if the people you need to reach never get to see them.
You need to establish yourself on the channels used by your target audience - once you've created a foothold on those few key channels, then you can expand your social media presence to other platforms as well.
Consider the demographics of your target audience.