The coverage of a US Airways plane landing on the Hudson River was a watershed moment in the evolution of social media.
You may remember that on January 15, 2009, US Airways Flight 1549, piloted by Captain Chesley B. “Sully” Sullenberger and First Officer Jeffrey Skiles, made an emergency landing in the Hudson after multiple bird strikes caused both jet engines to fail. All 155 occupants, the passengers and crew, successfully evacuated from the partially submerged plane as it sank into the river; they were rescued by nearby watercraft. The incident came to be known as the “Miracle on the Hudson,” and Captain Sullenberger and the crew were hailed as heroes.
CNN began its coverage that day by saying “as reported on Twitter” — marking the transformation of social media from communication channel to a source of news and information. Today, as more and more people turn to social sites for news, content marketers have an even greater opportunity of finding and connecting with new audiences.
Both B2B and B2C marketers know that social media marketing lets you amplify your content to a highly targeted audience. As reported in Forbes’ recent article,35 Content Marketing Statistics You Need to Know in 2016:
Yet very few businesses understand how to dive into the social data and maximize social with the right tactics.
We shed some light on this issue in our webinarProven Social Media Tips to Amplify Your Content Marketing. Our guestNeal Schaffer, author ofMaximize Your Social, the definitive book on social media marketing, is a social media guru. The event was packed with tips and I’ve grabbed six of my favorites for all of you busy content marketers.
Especially if you’re a B2B company, content has to be resourceful, engaging, likable, and most importantly, shareable. The key to shareable content is evoking emotions. If people feel a strong emotion they will feel compelled to tell the people they know about the experience.
Content marketing requires you to showcase everywhere. Therefore your content for social media needs to be repurpose-able. The best way to leverage social media is to utilize each platform’s functionality to its fullest. That means republishing using different formats. Take videos, for example. If you’re only using Youtube, you’re missing out on Facebook. Facebook sometimes even gives priority to videos. Why not take videos and shorten them on Instagram or Vine? Or start with a podcast. A 20-minute podcast has a two- to three-thousand word script. From that you can create different blog posts. For every blog, create multiple status updates. From the engagement you can create follow-ups. Or repurpose into an eBook, SlideShare, etc.