Tips for Identifying the Right Influencers to Work With
Renowned marketing expert Jay Baer once commented that “true influence drives action, not just awareness”, and never has this phrase rung truer than in the age of influencer marketing achat cialis 20 france.
By now, most savvy brands have cottoned onto the fact that influencers are one of the most (if not the most) powerful marketing force of recent times, and are working closely with digital celebs on all manner of exciting projects. However, for those newly dipping their toes into the fast-flowing waters of influencer marketing, it can be easy to get swept away by the tide.
If the world of influencers, follower stats and measurable reach still seems a little hazy to you, you’re not alone. Starting out is the most challenging stage of the process, as there are so many unanswered questions, the most common and prominent of these being simply ‘Which are the right influencers to work with?’ Identifying the individuals that will, as Baer says, drive action rather than just awareness is a difficult, precise, and essential process.
One of the most salient things to remember when selecting influencers for your brand is that, ultimately, audiences will always shy away from anything that is obviously ‘advert-like’.
Today’s consumer is much more self-sufficient, preferring to research products, or to hear about their benefits from a trusted source. An influencer can brilliantly fill this gap – a bridge between brand and consumer in which both place their faith. So the question remains – what should one take into consideration when identifying the right influencers?
It can be tempting to base your influencer selection on things like social followings and readership stats, but these digits mean very little if the people they represent aren’t going to be interested in the product you are offering. What is important however, is that the influencer’s content aligns with your brand’s message. Check through their archived posts and old social to really get a feel for what they are about, as well as if they have worked with any brands in the past. This is the best way to check that their audience is going to directly reflect your target market.
A good way to get this right is to profile the audience you want to reach through influencer marketing in minute detail. Once you have done so, think about where this audience is likely to get information and inspiration, what kind of people they are likely to listen to and what content topics will most interest them.