5 Steps to Get inside Your Ideal Customer’s Head

5 Steps to Get inside Your Ideal Customer’s Head

In every movie or TV show about telepathy, there’s a scene where the main character collapses in a heap, unable to shut out a barrage of inner monologues. Imagine the torment of being able to hear people’s thoughts, the director seems to say. Helpless against a litany of other people’s wants and needs! How horrible! Scenes like that don’t faze …

Why 2017 is set to be the year of the video

Why 2017 is set to be the year of the video

2017 will be a watershed moment for video, as consumption moves from the TV to other devices. As technology develops we’ll see more immersive experiences like virtual reality that are intrinsically linked to video, which will mean advertising and publishers follow suit. In an increasingly mobile and video-focused world, programmatic video is a huge opportunity market, which has the potential …

Now is the time to fix your LinkedIn profile—here's why

Now is the time to fix your LinkedIn profile—here’s why

Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it?  You’re not alone, and I hope this article will lead you to rethink that position. That’s because the seemingly harmless act of ignoring your profile can cost you, especially in the area of new business opportunities. Read on to see what happened to three …