Influencer Marketing Is A $5-$10 Billion Dollar Global Market

Influencer Marketing Is A $5-$10 Billion Dollar Global Market

In just over half a year, the average monthly search for “influencer marketing” has increased nearly five-fold (from 500 to 2,400 U.S. Google searches). According to Google Trends, interest in influencer marketing has more than doubled within the year. This is a significant increase from the previous year which saw almost a 40% increase (Google Trends). For many brands in …

The Paradox Of Buying Influence

The Paradox Of Buying Influence

“You keep using that word. I do not think it means what you think it means.” Inigo Montoya, The Princess Bride. Influencer marketing is somehow both buzzword of the moment and the ‘next big thing’. See “10 Reasons Why Influencer Marketing is the Next Big Thing” or any one of dozens of such recent articles. As ad-blocking grows, two thirds …

5 Emerging Content Marketing Trends You Need to Know in 2017

5 Emerging Content Marketing Trends You Need to Know in 2017

If you are looking for information on content marketing strategy, then you are at the right place. Content marketing is an integral part of digital marketing strategy. In 2016, we saw extensive adoption of content based promotion across all industries. In 2017, the practice will continue to thrive even more; especially in low to small and medium scale businesses. Content …

7 Reasons Why Influencer Marketing will Explode in 2017

7 Reasons Why Influencer Marketing will Explode in 2017

Influencer Marketing is a new term for a practice that has been part of marketing for a very long time. From celebrity and professional endorsements, through to sponsorship deals with sports stars and teams, not forgetting embedded marketing in the form of product placement in movies and TV shows. The premise was – and still is, to some degree – …

Why Influencer Marketing Will Explode in 2017

Why Influencer Marketing Will Explode in 2017

Influencer Marketing is a new term for a practice that has been part of marketing for a very long time. From celebrity and professional endorsements, through to sponsorship deals with sports stars and teams, not forgetting embedded marketing in the form of product placement in movies and TV shows. The premise was – and still is, to some degree – …

5 Reasons to Use Influencer Marketing in 2017

5 Reasons to Use Influencer Marketing in 2017

Due to the increasing use of adblock software [1], brands and marketers face some limitations in the way they reach an audience. Now that more and more of their target customers are blocking banner ads on their browsers, there’s a weaker chance of spreading their promotional messages. This is one of the biggest reasons brands are continuing to welcome influencers …

Top Brands Are Moving Advertising Dollars to Influencer Marketing

Top Brands Are Moving Advertising Dollars to Influencer Marketing

We are finally starting to see a shift in advertising dollars.  This is a topic that we have been advocating for some time now.  Our products are designed to not only break market segments for our clients but also position them as the influencer within their industries.  Social media is long-term investment.  One that should be discussed directly with the CFO. …