Data becoming indispensable to marketers around the world

Data becoming indispensable to marketers around the world

Data has become an indispensable part of every area of the industry, with 80% of professionals describing it as critical to their marketing and advertising efforts, according to a new global report covering 18 countries. The third edition of the annual Global Review of Data-Driven Marketing and Advertising has once again revealed the starring role data-driven marketing and advertising (DDMA) …

New Influencer Marketing Research Has Four Key Findings

New Influencer Marketing Research Has Four Key Findings

Call me a decisive nerd, but I enjoy gathering the research required to make an informed decision, and eagerly awaiting the outcome. No matter the occasion, I rarely make a choice without turning to a trusted source for advice. This is the new normal. According to Nielsen, 92 percent of consumers trust peer recommendations over other forms of advertising. This …

Why a Content Strategy Is More Important Than Creation

Why a Content Strategy Is More Important Than Creation

As the prices of Super Bowl ads increase, so too must the marketing budget used to promote those ads. More companies are sharing teasers to their Super Bowl ads via social media before the game with hopes that they’ll be written about and shared in anticipation. Client takeaway: The average cost of a 30-second ad for the big game is …

Building Your Advanced Content Marketing Sales Funnel

Building Your Advanced Content Marketing Sales Funnel

By now, most marketers (and founders for that matter) get the basic idea of a sales funnel. In my last post I covered how you can apply a basic sales funnel in the context of content marketing. In that post, I explained the 3 basic levels of your content marketing sales funnel: The truth? The above concepts are probably all …

Facebook’s AI unlocks the ability to search photos by what’s in them

Facebook’s AI unlocks the ability to search photos by what’s in them

Initially used to improve the experience for visually impaired members of the Facebook community, the company’s Lumos computer vision platform is now powering image content search for all users. This means you can now search for images on Facebook with key words that describe the contents of a photo, rather than being limited by tags and captions. To accomplish the task, Facebook trained …

How to Run LinkedIn Ad Campaigns: A Beginner's Guide

How to Run LinkedIn Ad Campaigns: A Beginner’s Guide

LinkedIn is a highly valuable tool to network with like-minded professionals. But here’s something we don’t talk about as much as we should — it’s also a highly useful marketing platform. It might seem a little bit intimidating. You have enough on your plate — do you really need to be figuring out yet another way to create targeted content? Actually, …

5 Ways to Optimize Your Influencer Marketing Campaigns in 2017

5 Ways to Optimize Your Influencer Marketing Campaigns in 2017

As Facebook and Google struggle to combat fake news and the use of ad blockers increases by double-digits, 2017 is shaping up to be a challenging one for marketers. Looking at the landscape, some brands might surmise that it’s time to give influencer marketing a try or maybe to double down on their existing influencer marketing spending. There’s an easy case …

Why is Influencer Marketing Better than Celebrity Endorsements?

Why is Influencer Marketing Better than Celebrity Endorsements?

For decades, celebrities have been endorsing products and influencing the purchase decisions of the masses. But the past few years, many brands have been switching to influencer marketing. In fact, influencer marketing has become so popular that 86% of marketers were using it in 2016, according to a study by Linqia. But what exactly is the difference between getting marketers to …

6 Influencer Marketing Mistakes That Waste Your Budget

6 Influencer Marketing Mistakes That Waste Your Budget

Influencer marketing is the hot-ticket item on everymarketer’s wishlist for 2017. Using social media, it makes “word-of-mouth” more powerful than in-person endorsements. Anyone who can be interesting can grow a loyal following, and people with big followings have followers eager to earn their attention by engaging. Used wisely and it’s a marketing bonanza for you, potentiallyreturning $11.20 for every paid media …

Maintaining Authenticity with Opt-In Influencer Networks

Maintaining Authenticity with Opt-In Influencer Networks

Noah is an Account Manager at GroupHigh. With a curiosity for the ever-changing climate of influencer PR and marketing, Noah has the opportunity to help clients utilize GroupHigh’s influencer identification and management software in creative and strategic ways. I recently had a conversation with a work friend around Opt-In influencer networks and how authenticity is often impacted when recruiting people …