Maintaining Authenticity with Opt-In Influencer Networks

Maintaining Authenticity with Opt-In Influencer Networks

Noah is an Account Manager at GroupHigh. With a curiosity for the ever-changing climate of influencer PR and marketing, Noah has the opportunity to help clients utilize GroupHigh’s influencer identification and management software in creative and strategic ways. I recently had a conversation with a work friend around Opt-In influencer networks and how authenticity is often impacted when recruiting people …

5 Big Content Marketing Strategy Trends to Know This Year

5 Big Content Marketing Strategy Trends to Know This Year

If you want your content marketing to succeed, then you need a strategy. You can’t just create content and expect people to find it and love it. When creating your content, you need to keep three important elements in mind: So when it comes to creating content, what are the most effective content types for companies? And what are the …

9 Tips to Flawlessly Manage Your Instagram Followers

9 Tips to Flawlessly Manage Your Instagram Followers

Let’s not kid ourselves–it’s nice to see those Instagram alerts saying your business has a new follower. While the feeling might not get old, the thought of knowing how to easily manage your Instagram followers might be daunting. Don’t let that love for a new follower grow stale. As a business, you want to continually see new customers interacting and …

How to Identify Influencers That Will Boost Your SEO Efforts

How to Identify Influencers That Will Boost Your SEO Efforts

A good ranking on Google’s search engine results page is invaluable. This is something that almost every marketer understands and is the reason why companies are constantly fighting to improve their SEO for the coveted top positions on Google. SEO has changed and evolved significantly over the past few years. Once upon a time, webmasters could use black-hat SEO tricks …

11 Resources to Own Influencer Marketing Like a Boss

11 Resources to Own Influencer Marketing Like a Boss

As influencer marketing reaches mass popularity, the need to execute is met with more chaos than shopping during Black Friday. Marketers need help in filtering the noise to pinpoint what’s real and what’s a hoax. That’s why we curated the best resources to keep you in-the-know, so you can do influencer marketing the right way. From knowing what’s real to …

3 Reasons Influencer Marketing Starts with Creating the Right Content

3 Reasons Influencer Marketing Starts with Creating the Right Content

My Facebook news feed is chock full of inspirational quotes and messages from my favorite celebrities. Whether it’s a funny post from Kevin Hart or an inspirational post from Mark Cuban, I always scroll through the “feed” in the morning before getting out of bed. Then, during my lunch breaks, I scroll again to see what’s new. Finally, while I’m …

8 Tips to Create a Successful Influencer Marketing Campaign

8 Tips to Create a Successful Influencer Marketing Campaign

I recently wrote about why you need to take advantage of influencer marketing and how it can drive sales far more effectively than traditional advertising. The response was overwhelming — so many business owners and CMOs reached out to me with questions. While my influencer marketing agency works with brands that have large budgets, I wanted to put together some …

Influencer Marketing Is A $5-$10 Billion Dollar Global Market

Instagram Case Study: How Target Reached 2.6M In 2 Weeks

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters! Before the rise of social media platforms like Instagram, retailers leveraged colorful print ads and television commercials to showcase their products to consumers, expand brand awareness, and drive purchases. Today, eMarketer estimates that 92% of all global retail brands are on Instagram, making the …

Why are big brands still searching out successful digital strategies?

Why are big brands still searching out successful digital strategies?

Some big brands are still looking for the best way forward in the transition to digital and are facing a variety of challenges along the way, including internal issues, the need for more dynamic media approaches and the pressure to stay up-to-date in a quickly evolving space. Digital marketing has been an adjustment for all companies, but, in a way, …

How to Generate 75% More Social Media Traffic When You’re Not Popular

How to Generate 75% More Social Media Traffic When You’re Not Popular

There are more social media platforms than ever before, but not nearly enough marketers are taking advantage of most of them. Let me ask you a question. When you see the words “social media platform,” what name comes to your mind? I’m willing to bet it’s Facebook, Twitter, or Instagram. Maybe for you, it’s Pinterest, Snapchat, or even YouTube. I realized …