Importance of Influencer Marketing

Importance of Influencer Marketing

As confidence in traditional advertising tactics continues to plummet, consumers are searching for new ways to find quality products. Now is the best time for companies to focus on influencer marketing. Influencers in advertising are people who have earned the trust of thousands by way of strong online or in-person presence. They are not always celebrities, though individuals working in …

5 Tips for Small Businesses to Elevate Their Brand Using Instagram

5 Tips for Small Businesses to Elevate Their Brand Using Instagram

Instagram is a powerful marketing tool, but a recent Manta poll found most small business owners don’t know how to use it. So, John Swanciger, CEO at Manta shares some tips to efficiently make use of Instagram as part of social media strategy It’s no secret social media is here to stay – consumers flock to social channels daily, which, …

Influencer Content Marketing: The Art of Relationships and the Science of Software

Influencer Content Marketing: The Art of Relationships and the Science of Software

Much of influencer marketing is about advocacy and as the industry matures and includes more digital marketing intentions than PR, I believe influencers will be viewed more as partners than simple proxies for message distribution. Or at least as chatty dinner guests like the motley crew pictured above from a NewsCred influencer dinner (LtoR: Rohun, Bryan, Joe C., Alicianne, Joe P., Chad, Jon, Drew, Ann, Sheryl, Michael, Rebecca, …

Who Really Influences Your Customers?

Who Really Influences Your Customers?

Tips for Identifying the Right Influencers to Work With Renowned marketing expert Jay Baer once commented that “true influence drives action, not just awareness”, and never has this phrase rung truer than in the age of influencer marketing achat cialis 20 france. By now, most savvy brands have cottoned onto the fact that influencers are one of the most (if …

Why Every Marketing Channel Won't Work for Your Business

Why Every Marketing Channel Won’t Work for Your Business

I’m heavily involved in the influencer marketing space, and recently wrote  why you need to take advantage of it and how to do it successfully . As a result, my agency was flooded with inquiries from companies in a wide variety of industries. The companies who enquired all knew they wanted to do influencer marketing . . . they just …

Push Marketing Has Been Replaced By Pull Marketing

Push Marketing Has Been Replaced By Pull Marketing

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Now customers seek out people who are willing and able to add value, with expertise and insight, even before they have a …

Influencer Marketing Is A $5-$10 Billion Dollar Global Market

5 Steps To Creating An Instagram Advertising Campaign

Instagram now has more than 500 million active users who spend 23 minutes on the app every day (CNBC). Despite the platform’s large audiences, a recent survey found that only 36% of marketers use Instagram for marketing compared to 93% who advertise on Facebook (Selfstartr). As the app becomes increasingly crowded with content, collaborating with high-reach, high-engagement Instagram influencers now …

10 Essential Rules for Effective LinkedIn Marketing

10 Essential Rules for Effective LinkedIn Marketing

LinkedIn can count on a smaller user base compared to Facebook and Twitter, but the numbers are still relevant for bloggers and social media managers, especially if the niche or industry is B2B. According to Statista, LinkedIn boasted  450 million users in the 2nd quarter of 2016 , and the platform is growing. Numbers of LinkedIn members from 1st quarter …

51 Expert Content Marketing Predictions for 2017

51 Expert Content Marketing Predictions for 2017

Social Marketing Strategist, Acting CMO, Brand Innovators   What I see being huge heading into 2017 is live streaming, and the ability to share all video in so many ways, via more apps, with story-telling and engagement at the core. You need to try these platforms. You need to jump in. You need to see how you can tell stories, create narratives, …