How to do influencer marketing right in 2017

How to do influencer marketing right in 2017

This article and expertise was originally published on Forbes. Are you tired of hearing about influencer marketing yet? Well according to just about every year-end review, it’s among the top trends for 2017 so you’d better get moving if you want to keep up. A study published in eMarketer showed that nearly 85% of marketing and communications professionals worldwide expected to …

How to Attract Your Ideal Customer with Perfectly Positioned Content

How to Attract Your Ideal Customer with Perfectly Positioned Content

You remember Apple’s “Get a Mac” series of commercials that ran from May 2006 to October 2009? The commercials were short vignettes featuring John Hodgman as the sweet-yet-bumbling PC and Justin Long as the creative, hip Mac. Those 66 short spots were named the best advertising campaign of the previous decade by Adweek. The success of the long-running campaign leads …

What Facebook's Head of Advertising Wants to See Happen in 2017

What Facebook’s Head of Advertising Wants to See Happen in 2017

During his long tenure at Facebook, Andrew Bosworth has been tasked with creating both the company’s newsfeed and its mobile advertising strategy. Now, Bosworth—Facebook’s vp of ads and business—has his sights set on another shift in how people use the plaform by making it more useful. Bosworth, a close advisor to CEO Mark Zuckerberg, believes people don’t use smartphones in …

Why Aren't Brands Embracing B2B Influencer Marketing?

Why Aren’t Brands Embracing B2B Influencer Marketing?

Here’s an interesting statistic: 94% of brand marketers who used influencer marketing believe it’s effective. That’s pretty impressive and shows there’s probably something to this marketing tactic. This data comes from an Adweek article citing a survey of 170 CPG, retail, media, and agency marketers. But here’s the problem: where’s the data about whether or not influencer marketing works for …

Why it’s good business for influencer marketing to embrace disclosure rules

Why it’s good business for influencer marketing to embrace disclosure rules

Influencer marketing creators and brands stand to gain from proper disclosure – writes Scott Guthrie Regulators are cracking down on brands and influencers who fail to adhere to the rules governing online advertising, sponsorship and endorsements. Effective disclosure of influencer marketing content falls into three domains: As consumers we don’t like feeling hoodwinked. To obfuscate a commercial arrangement between brand …

Influencer marketing for food brands

Influencer marketing for food brands

For food brands, content marketing works to attract and engage the right audience with the intention of selling product directly to consumers or increasing exposure on menus. Building an audience usually takes time, but there is one proven shortcut: work with influencers. Influencer marketing is a form of relationship-building—a way to develop a connection with people who can give you access …