Airbnb is using Twitter live 360 video to showcase travel destinations

Airbnb is using Twitter live 360 video to showcase travel destinations

Airbnb is one of the first brands to jump on Twitter’s recently launched live 360 video feature. The online accommodation marketplace is tapping its hosts and local insiders to showcase a selection of homes and experiences currently available to book as part of its recently launched “Trips” initiative. On Friday, the company kicked off its broadcasts with a 360 live-stream …

What’s the state of influencer marketing in 2017?

What’s the state of influencer marketing in 2017?

According to a study from market research company eMarketer last year, influencer marketing is rapidly growing in part because it can yield more authentic content – and it can help combat ad avoidance among consumers. At a recent panel sponsored by influencer marketing platform Julius, in partnership with The Drum, influencer marketing experts gathered to talk about what influencer marketing …

What’s the state of influencer marketing in 2017?

What’s the state of influencer marketing in 2017?

According to a study from market research company eMarketer last year, influencer marketing is rapidly growing in part because it can yield more authentic content – and it can help combat ad avoidance among consumers. At a recent panel sponsored by influencer marketing platform Julius, in partnership with The Drum, influencer marketing experts gathered to talk about what influencer marketing …

Why Growth Hacking Won't Work for Every Company

Why Growth Hacking Won’t Work for Every Company

The big new trend in the tech world and now in all industries is the cleverly coined term “growth-hacking,” which basically means the ability to quickly scale a product in creative ways outside of traditional marketing tactics. Think virality. Companies like AirBnB , Dropbox and Facebook are famous for it, as they used specific hacks to grow their companies to …