Why You Should (Sometimes) Celebrate Your Sales Team's Failures

Why You Should (Sometimes) Celebrate Your Sales Team’s Failures

Try having your sales team members write down the circumstances of their failures. You’ll be surprised at the insights that emerge. Reader Resource As often as experts offer counter-intuitive lessons about the amazing, life-changing results of failure, the fact of the matter is that most listeners don’t really believe them. After all, we all know people who have failed and never gotten …

Importance of Influencer Marketing

Importance of Influencer Marketing

As confidence in traditional advertising tactics continues to plummet, consumers are searching for new ways to find quality products. Now is the best time for companies to focus on influencer marketing. Influencers in advertising are people who have earned the trust of thousands by way of strong online or in-person presence. They are not always celebrities, though individuals working in …