The top 10 data and analytics stories from CMO for 2015

The top 10 data and analytics stories from CMO for 2015

We pool together our top stories on data analytics and predictive analytics in use by Australian and global brands in 2015 This year saw the rise of massive interest and demand for data analytics and predictive analytics capabilities and skillsets in the modern marketing function. To make sure our readers don’t miss out on any tips and tricks, we’ve pooled …

How to Easily Measure Instagram Success

How to Easily Measure Instagram Success

We’ve talked before about how to use Onlypult to schedule one or more posts to one or more Instagram accounts, so you can take a look at that article if you’d like to learn more about that functionality. Today, instead, I’d like to focus on how you can use Onlypult to monitor your brand performance and gauge how successful (or …