Three Game-Changing Trends for Mobile Marketing in 2017

Three Game-Changing Trends for Mobile Marketing in 2017

2016 was a big year for mobile marketing, but 2017 will be even bigger. A few tech trends looming on the horizon are going to make an impact on the work of all mobile marketers—whether they know it or not. Predictive analytics, chatbots, and intelligent marketing automation are going to dominate the coming year in mobile marketing, according to research …

How to gain social influence

How to gain social influence

Do you want to become an influencer? Having social influence means you are a thought leader and an expert in your field who has the power to influence people’s opinions. But how do you become one? In this post, I’m going to share my top tips for how you can become a social influencer. The first step in becoming an …

How to Master Social Media Marketing for Small Businesses

How to Master Social Media Marketing for Small Businesses

For the most part, social media is a strong marketing tool that will help small businesses grow tremendously while having to spend less or even nothing at all. In terms of the amount of reach that social media could give, there’s no reason to second guess in using it for increasing a small businesses’ presence. There’s a wide range of …

How to Increase Your Instagram Following in a Month

How to Increase Your Instagram Following in a Month

Instagram is a popular photo sharing application where users share photos and videos to their friends or the public. As more companies turn to social media marketing, Instagram continues to gain popularity. Moreover, users are more active on Instagram than other social media platforms; the typical Instagram user interacts with the platform about 2.3 percent more than the typical Facebook …

7 Benefits of Using Hootsuite to Manage Your Social Media

7 Benefits of Using Hootsuite to Manage Your Social Media

It is no secret that social media is important to building your company’s brand. However, keeping up with continual posting and connecting with your customer base can be difficult and incredibly time consuming. Is there a way to strike a balance? Hootsuite is an incredibly useful application for managing social media network channels. Often referred to as a social media …

Designing Pinterest Posts That Encourage Clicks

Designing Pinterest Posts That Encourage Clicks

Pinterest provides online marketers many opportunities to engage potential customers, including encouraging clicks to products or content. While the act of creating pins is an art, there are practices that may generate more clicks. In fact, in a resource meant to help marketing campaigns perform better on the site, Pinterest has outlined several of these practices that should increase the …

How to Analyze Twitter Data for Increased Results

How to Analyze Twitter Data for Increased Results

Want massive engagement, traffic, and reach? Check out these 11 Types of Content you need to be sharing on Twitter! The first thing you need to know is what tools will help you analyze your data.  Fortunately, there are quite a few platforms which let companies measure Twitter data easily and effortlessly.  Here are a few noteworthy ones: A few years ago Twitter Analytics was introduced, …

Instagram Hacks: 44 Tricks and Features You Probably Didn’t Know About

Instagram Hacks: 44 Tricks and Features You Probably Didn’t Know About

Instagram users Like 4.2 billion posts every day. Let that sink in: 4.2 billion. That’s a lot of double taps. It’s no secret that Instagram is a power player in the world of social, but with a whopping 600 million active monthly users and 150 million daily users on Stories alone, it’s clear that businesses can’t afford to ignore the …

LinkedIn's Major Makeover Is Designed To Make You Want To Actually Use LinkedIn

LinkedIn’s Major Makeover Is Designed To Make You Want To Actually Use LinkedIn

Does it feel like the desktop-browser version of LinkedIn hasn’t changed that much in recent years? That’s because it hasn’t, at least when it comes to its overarching look and feel. The site got its last sweeping redesign back in 2012; everything since then has been incremental and evolutionary. Today, however, the kingpin of business-oriented networking—now officially part of Microsoft …

LinkedIn Launches Re-Vamped Desktop Experience

LinkedIn Launches Re-Vamped Desktop Experience

Back in September, LinkedIn gave us a first glimpse of their coming desktop refresh. which, as per LinkedIn, will deliver “a world class, elegant and sophisticated user experience”. Can it live up to that billing? Well we’re about to find out – today, LinkedIn has announced that the new desktop version is now in the process of being rolled out to …