7 Benefits of Using Hootsuite to Manage Your Social Media

7 Benefits of Using Hootsuite to Manage Your Social Media

It is no secret that social media is important to building your company’s brand. However, keeping up with continual posting and connecting with your customer base can be difficult and incredibly time consuming. Is there a way to strike a balance? Hootsuite is an incredibly useful application for managing social media network channels. Often referred to as a social media …

Designing Pinterest Posts That Encourage Clicks

Designing Pinterest Posts That Encourage Clicks

Pinterest provides online marketers many opportunities to engage potential customers, including encouraging clicks to products or content. While the act of creating pins is an art, there are practices that may generate more clicks. In fact, in a resource meant to help marketing campaigns perform better on the site, Pinterest has outlined several of these practices that should increase the …

How to Analyze Twitter Data for Increased Results

How to Analyze Twitter Data for Increased Results

Want massive engagement, traffic, and reach? Check out these 11 Types of Content you need to be sharing on Twitter! The first thing you need to know is what tools will help you analyze your data.  Fortunately, there are quite a few platforms which let companies measure Twitter data easily and effortlessly.  Here are a few noteworthy ones: A few years ago Twitter Analytics was introduced, …

Instagram Hacks: 44 Tricks and Features You Probably Didn’t Know About

Instagram Hacks: 44 Tricks and Features You Probably Didn’t Know About

Instagram users Like 4.2 billion posts every day. Let that sink in: 4.2 billion. That’s a lot of double taps. It’s no secret that Instagram is a power player in the world of social, but with a whopping 600 million active monthly users and 150 million daily users on Stories alone, it’s clear that businesses can’t afford to ignore the …

LinkedIn's Major Makeover Is Designed To Make You Want To Actually Use LinkedIn

LinkedIn’s Major Makeover Is Designed To Make You Want To Actually Use LinkedIn

Does it feel like the desktop-browser version of LinkedIn hasn’t changed that much in recent years? That’s because it hasn’t, at least when it comes to its overarching look and feel. The site got its last sweeping redesign back in 2012; everything since then has been incremental and evolutionary. Today, however, the kingpin of business-oriented networking—now officially part of Microsoft …

LinkedIn Launches Re-Vamped Desktop Experience

LinkedIn Launches Re-Vamped Desktop Experience

Back in September, LinkedIn gave us a first glimpse of their coming desktop refresh. which, as per LinkedIn, will deliver “a world class, elegant and sophisticated user experience”. Can it live up to that billing? Well we’re about to find out – today, LinkedIn has announced that the new desktop version is now in the process of being rolled out to …

How digital media won the White House for an 'analog' audience

How digital media won the White House for an ‘analog’ audience

Donald Trump’s election is perhaps the single best advertisement for digital advertising in the history of that industry. One of the major criticisms of Trump’s supporters during the election is that many were white and less educated than supporters of Hillary Clinton — traits not often associated with Madison Avenue and the data-driven decision-making that earned Trump’s place as the …

How are organisations using digital channels to improve their reach and customer service?

How are organisations using digital channels to improve their reach and customer service?

As an organisation, finding the right marketing channels is an essential part of your marketing strategy. The most effective channels will depend on your organisation and your audience. It could be marketing via email, improving your search visibility or generating engagement on social media. Connect with your audience in the right way, and you’ll be rewarded with more than just …

Three Game-Changing Trends for Mobile Marketing in 2017

Three Game-Changing Trends for Mobile Marketing in 2017

2016 was a big year for mobile marketing, but 2017 will be even bigger. A few tech trends looming on the horizon are going to make an impact on the work of all mobile marketers—whether they know it or not. Predictive analytics, chatbots, and intelligent marketing automation are going to dominate the coming year in mobile marketing, according to research …

How to gain social influence

How to gain social influence

Do you want to become an influencer? Having social influence means you are a thought leader and an expert in your field who has the power to influence people’s opinions. But how do you become one? In this post, I’m going to share my top tips for how you can become a social influencer. The first step in becoming an …