How to Use Social Media to Generate Traffic and Influence Behaviour

How to Use Social Media to Generate Traffic and Influence Behaviour

Social media can help you increase brand awareness, drive traffic to your website, generate leads and influence buying behaviour. Do you get these results?  Let’s say you have a business, online or offline, it doesn’t matter. How do you find and communicate with your audience? This is the most important thing in business. If you can’t find a channel to …

How the rise of micro-influencers is dependent on AI

How the rise of micro-influencers is dependent on AI

Celebrity influencers are not the only online communicators who encourage us to buy. Data analytics studies show that micro-influencers also have a large part to play in encouraging us to purchase. But it is not only celebrities that sway us. Studies have shown that micro-influencers are 10 times more likely to influence purchases than celebrities and are changing the way …

7 Influencer Marketing Trends In 2017

7 Influencer Marketing Trends In 2017

Influencer marketing has come a long way since the conception of Social Media and the implementation of marketing techniques within the same. Like all successful marketing techniques, influencer marketing will go through the annual rinse and repeat formula as more and more marketers are using the technique in various ways and for various purposes. 2017 is a promising year for …

What’s hot in 2017: 5 tech trends that will shape the future of customer experience

What’s hot in 2017: 5 tech trends that will shape the future of customer experience

A year is a long time in the digital world. Not only does technology continue to develop at a quicker rate than ever before, but these developments also have a significant impact on customers, changing their behaviour and expectations every day. It is therefore always important to keep one eye on the horizon for coming developments, and here is my …

AI Could Help Community Managers Boost Engagement

AI Could Help Community Managers Boost Engagement

Community managers should leverage machine learning and artificial intelligence (AI) to personalize content for their communities and foster relevant and engaging dialogue. That point was hammered home by Amith Nagarajan, CEO of Aptify, who spoke yesterday during webinar in honor of Community Manager Appreciation Day. Nagarajan, whose company provides enterprise software to membership organizations, was one of the interviewees in a …

5 Content Marketing Trends To Watch In 2017

5 Content Marketing Trends To Watch In 2017

When psychologist Dr. Paul Ekman visited the Fore tribe in the highlands of Papua New Guinea in 1967, he probably didn’t imagine that his work would become the foundation for some of the latest developments in artificial intelligence (AI). After studying the tribe, which was still living in the preliterate state it had been in since the Stone Age, Ekman …

Three Reasons Why CEOs Need To Be More Vested In Digital Transformation

Three Reasons Why CEOs Need To Be More Vested In Digital Transformation

The rapid adoption of digital technologies by customers and competitors is disrupting every industry and creating value at an accelerated pace.  Advances in technology and marketing science have armed businesses with an expanded pallet of powerful digital platforms and tools with the potential to create new value, disrupt the competition, and delight customers. These highly scalable technology platforms are changing …

Don't Miss These 3 Social Media Trends in 2017

Don’t Miss These 3 Social Media Trends in 2017

We’ve just finished one of the biggest social media years ever. Live video became huge, fueled by Periscopeand Facebook Live. Half-baked ideas for apps came and went. We still have no idea if Twitter will survive. 2016 planted several key seeds that will blossom in 2017. From what I can see, here are the biggest social media trends of the …

What Facebook's Head of Advertising Wants to See Happen in 2017

What Facebook’s Head of Advertising Wants to See Happen in 2017

During his long tenure at Facebook, Andrew Bosworth has been tasked with creating both the company’s newsfeed and its mobile advertising strategy. Now, Bosworth—Facebook’s vp of ads and business—has his sights set on another shift in how people use the plaform by making it more useful. Bosworth, a close advisor to CEO Mark Zuckerberg, believes people don’t use smartphones in …

Content Marketing Is Going To Change Considerably In 2018

Content Marketing Is Going To Change Considerably In 2018

In the world of content marketing, we’re getting used to the fact that things are constantly in a state of flux. Every year there seems to be an enormous shift in how things operate. 2018 is shaping up to be yet another year where things change considerably, and we have to rewrite the content marketing books. Here’s how. Native marketing …