Don't Miss These 3 Social Media Trends in 2017

Don’t Miss These 3 Social Media Trends in 2017

We’ve just finished one of the biggest social media years ever. Live video became huge, fueled by Periscopeand Facebook Live. Half-baked ideas for apps came and went. We still have no idea if Twitter will survive. 2016 planted several key seeds that will blossom in 2017. From what I can see, here are the biggest social media trends of the …

What Facebook's Head of Advertising Wants to See Happen in 2017

What Facebook’s Head of Advertising Wants to See Happen in 2017

During his long tenure at Facebook, Andrew Bosworth has been tasked with creating both the company’s newsfeed and its mobile advertising strategy. Now, Bosworth—Facebook’s vp of ads and business—has his sights set on another shift in how people use the plaform by making it more useful. Bosworth, a close advisor to CEO Mark Zuckerberg, believes people don’t use smartphones in …

Content Marketing Is Going To Change Considerably In 2018

Content Marketing Is Going To Change Considerably In 2018

In the world of content marketing, we’re getting used to the fact that things are constantly in a state of flux. Every year there seems to be an enormous shift in how things operate. 2018 is shaping up to be yet another year where things change considerably, and we have to rewrite the content marketing books. Here’s how. Native marketing …

Why Machine Learning Is a Game-Changer for Social Media Managers

Why Machine Learning Is a Game-Changer for Social Media Managers

Back in the day, Bebo, MySpace and then Facebook were fun tools to find events, share photos and chat with friends, but communicating with brands required picking up the phone, sending emails or visiting the company website to get the information you needed. Nowadays, it couldn’t be more different. 95 percent of millennials expect to be able to engage with …

From algorithms to advertising: 7 steps to introducing AI to marketing

From algorithms to advertising: 7 steps to introducing AI to marketing

Artificial intelligence — once the rarefied domain of big-name, ambitious projects like Google’s self-driving car or IBM’s Watson — is now finding its way into everyday business. In advertising and marketing specifically, brands might not be completely overhauling their existing ad tech and martech stacks to make room for AI just yet, but many are getting a feel for it by …

Machine Intelligence Revolutionizing Marketing

Machine Intelligence Revolutionizing Marketing

The past decade has witnessed tremendous influx of technology across all aspects of business operations. Organizations are increasingly turning to automation, artificial intelligence and robotics to bring about a transformation in their revenue generation capability, reduction in costs and increase in efficiency. Indian banking leaders like ICICI and HDFC have piloted using humanoids/robots to bring about operational efficiency by intelligently …

How to Use Social Media to Generate Traffic and Influence Behaviour

How to Use Social Media to Generate Traffic and Influence Behaviour

Social media can help you increase brand awareness, drive traffic to your website, generate leads and influence buying behaviour. Do you get these results?  Let’s say you have a business, online or offline, it doesn’t matter. How do you find and communicate with your audience? This is the most important thing in business. If you can’t find a channel to …

How the rise of micro-influencers is dependent on AI

How the rise of micro-influencers is dependent on AI

Celebrity influencers are not the only online communicators who encourage us to buy. Data analytics studies show that micro-influencers also have a large part to play in encouraging us to purchase. But it is not only celebrities that sway us. Studies have shown that micro-influencers are 10 times more likely to influence purchases than celebrities and are changing the way …

7 Influencer Marketing Trends In 2017

7 Influencer Marketing Trends In 2017

Influencer marketing has come a long way since the conception of Social Media and the implementation of marketing techniques within the same. Like all successful marketing techniques, influencer marketing will go through the annual rinse and repeat formula as more and more marketers are using the technique in various ways and for various purposes. 2017 is a promising year for …

What’s hot in 2017: 5 tech trends that will shape the future of customer experience

What’s hot in 2017: 5 tech trends that will shape the future of customer experience

A year is a long time in the digital world. Not only does technology continue to develop at a quicker rate than ever before, but these developments also have a significant impact on customers, changing their behaviour and expectations every day. It is therefore always important to keep one eye on the horizon for coming developments, and here is my …