How to Leverage Intent Data to Drive More Revenue

How to Leverage Intent Data to Drive More Revenue

As key drivers of the revenue team, marketing and sales are constantly looking for the next innovative method to get a competitive edge—particularly in generating revenue for the business. One method that continues to pique interest is intent data. Having created numerous products that leverage massive volumes of data in the marketing and sales space, we get asked many questions …

9 Ways to Turn Visitors Into Fans With Engaging Content

9 Ways to Turn Visitors Into Fans With Engaging Content

You may feel like a success as you watch how many visitors come to your site and the metrics just continue to climb and climb. Unfortunately, these numbers mean nothing if those visitors don’t actually transform into buyers. Think of it in terms of a retail or department store. The store wouldn’t last long if it had thousands of visitors …