Facebook’s retargeted ads broadened to include rivals’ site

Facebook’s retargeted ads broadened to include rivals’ site, app visitors

Almost two years after Facebook rolled out a way for advertisers to retarget people checking out products on their sites, the social network is adding the ability to extend that retargeting to people checking out products on other brands’ sites and apps as well as their Facebook followers. Facebook’s Dynamic Ads can now be used to retarget people who check …

6 tools for a better

6 tools for a better, smarter social media influencer campaign

One important word of caution though: Social media influencers should be tackled with huge care. Remember each of those people has a dedicated online audience: If you appear too spammy, they have eager ears to describe their bad experience to. An influencer media campaign can thus turn into an online reputation crisis. Always think twice before pitching the influencers anything: …

5 Ways to Integrate Social Media and Influencer Marketing

5 Ways to Integrate Social Media and Influencer Marketing

So you want to work with influencers to leverage your social media marketing campaign. But you’re not sure where to start, or what kind of content you should create. There are plenty of options for those who wish to integrate influencers into their social media marketing. Find out five strategies below, and learn how each can benefit your brand: Your …

The Real Work on Your Content Begins After It's Published: Optimizing Performance

The Real Work on Your Content Begins After It’s Published: Optimizing Performance

Many components of content marketing are controllable and predictable. But you know what isn’t? Your audience’s response. Surprises are the one thing you can count on. So, what can you do when a piece of content you’ve created simply doesn’t produce the right results? Based on our experience, there’s a lot you can do. In fact, with most content, the …

5 Steps to Unlocking the Power of Influencer Marketing

5 Steps to Unlocking the Power of Influencer Marketing

As a business owner, you strive to grow online, increase your competitive position, engage your audience, promote your offerings, and ultimately generate leads. Clearly, this is challenging.  However, you are also a consumer, and as a consumer you often get annoyed with the commonly invasive, spammy pop-up advertisements are thrown at you when all you want to do is read …

Increase Your Online Visibility

Increase Your Online Visibility

Grimes Social Media Promotions Are you too busy to manage your social media profile? Do you need more online exposure? Are you using Social Media as your primary marketing platform? ​ HOW WE CAN HELP ​We know how to launch excitement about your social media persona or brand. If you don’t have active social media pages, we pump new fans, followers and users …

Content Marketing and the Power of Storytelling

Content Marketing and the Power of Storytelling

Content Marketing is one of the most talked about advertising and marketing methods of the last 12-18 months, but much of the discussion seems to skim the top of what it can really offer a business. As an introduction to the topic, leading to other posts which delve more deeply into different aspects of content marketing, this post will demonstrate …

Social Media Management: Who

Social Media Management: Who, What, When and Where to Post

Having a successful social media marketing strategy is all about knowing how to play the field, or in this case fields. Every platform brings with it a specific form of content and audience. Not knowing the details of each can lead to major disasters for your social media campaigns. To prevent this from happening, we’ve broken down the four W’s …

5 Ways To Get Started With Content Marketing

5 Ways To Get Started With Content Marketing

The adoption of content marketing practices is rising quickly, and if you’re ready to figure out how to use it for your business you’re in the right place.  Content marketing will deliver real benefits for your business such as visibility, brand awareness, and reputation. Take a look at these 5 ways you can get started as you launch a structured …

How Content Marketing Can Fuel your Entrepreneurial Success

How Content Marketing Can Fuel your Entrepreneurial Success

Can content marketing work? Is content marketing a buzzword or solid business plan? What’s the surest way to startup failure? Follow old, outdated rules. If the same old, same old isn’t working and your ideas are going nowhere, you need something new. The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it …