Why It's Time to Reset Expectations for Content Marketing

Why It’s Time to Reset Expectations for Content Marketing

Mark Ritson, a marketing professor at the Melbourne Business School in Australia, recently published a column at Marketing Week titled “Is content marketing a load of bollocks?” As you might expect, the column created quite a stir in the content marketing world. Professor Ritson makes two arguments in his column. First, he contends that content marketing isn’t really different from …

How Business Stars Stand Out Through Personal Branding

How Business Stars Stand Out Through Personal Branding

Awards season is well and truly here with The Golden Globes, the BAFTA’s and most recently the Grammy Awards, all leading up to what is undoubtedly the night of nights. The Academy Awards. Winning a major award not only skyrockets a performer’s earning potential but boosts their brand exponentially. These leading entertainers have spent years honing their skills and developing …