Is Your Niche Profitable » Marketing Websites Successfully

Is Your Niche Profitable » Marketing Websites Successfully

You have an amazing idea for a business. You’re going to sell clothing kits for owners of earthworms. You’re certain that becoming an authority figure in this niche will be relatively easy – you have the website and the products envisioned. You visualise yourself being interviewed as an overnight success selling to earthworm enthusiasts, and you can’t wait to get …

The 3 Pillars of Successful Influencer Outreach

The 3 Pillars of Successful Influencer Outreach

For smaller businesses, it’s becoming increasingly difficult to ‘get your message heard’ in a saturated virtual market. It’s an experience comprising of frustration and many sleepless nights for entrepreneurs and their devoted teams alike… In a world where we are fixated by everything ‘online’, Digital Marketing is ubiquitous and nothing less than essential. But it’s evolving, and will continue to …

Want to be a Fearless Leader? Follow These 5 Steps

Want to be a Fearless Leader? Follow These 5 Steps

There is a balancing act that comes with the territory of being an entrepreneur, and I’ve found this especially true as a mom and woman entrepreneur. Running a business and leading a team takes confidence, authority and ambition. Toss in managing a busy household or other family obligations, and your day is busy wearing multiple hats and catering to different …

How to Build Trust and Enhance Your Influence with Content Marketing

How to Build Trust and Enhance Your Influence with Content Marketing

At its essence, those three things are why we do content marketing. And if you’re not hitting all three, you’re likely not enjoying success with your content. Traditional marketing is big on the know — it’s all about creating awareness in the marketplace. Add in some clever messaging to prompt some level of liking, and mission accomplished, right? It’s as …

How to Use Content to Get Your Audience to Trust You

How to Use Content to Get Your Audience to Trust You

Why are online reviews so prevalent regardless of industry? It’s because we, as consumers, need to be reassured that whatever we’re paying for is going to deliver on its promises. Integrity is at the heart of this. An honest business that stands by its principles is one that deserves to be trusted. But you can’t just say you have integrity …

5 Ways to Increase Your Visibility on LinkedIn

5 Ways to Increase Your Visibility on LinkedIn

We all know that LinkedIn is the best platform for anyone looking to establish a professional presence and connect with colleagues or potential employers. Whether you’re trying to promote your company or get head-hunted for a job, you need to make your profile stand out from the crowd. These are the best five ways to increase your visibility on LinkedIn. 1. Endorse …

How to Identify Influencers That Will Boost Your SEO Efforts

How to Identify Influencers That Will Boost Your SEO Efforts

A good ranking on Google’s search engine results page is invaluable. This is something that almost every marketer understands and is the reason why companies are constantly fighting to improve their SEO for the coveted top positions on Google. SEO has changed and evolved significantly over the past few years. Once upon a time, webmasters could use black-hat SEO tricks …