Will Your Data Help or Hurt Your Business?

Will Your Data Help or Hurt Your Business?

Data is your most valuable asset, but depending on how you treat it, its potential can either be fully realized or it can become toxic. Analysts project by 2025, data from connected devices will yield insights driving potential business value of as much as $11 trillion. But studies suggest 80 percent of corporate data is dark data — meaning either meaningless or …

Why influencers are not programmatic

Why influencers are not programmatic

Influence relationship management and marketing is one of my favorite topics to discuss with clients, and it’s a topic I’ve addressed before. Long before influencer marketing became an industry buzzword, consumers were reacting positively to branded messages from experts and key opinion leaders. But the rise of social media has enabled brands and agencies to ramp up what was already …

The top 10 data and analytics stories from CMO for 2015

The top 10 data and analytics stories from CMO for 2015

We pool together our top stories on data analytics and predictive analytics in use by Australian and global brands in 2015 This year saw the rise of massive interest and demand for data analytics and predictive analytics capabilities and skillsets in the modern marketing function. To make sure our readers don’t miss out on any tips and tricks, we’ve pooled …

13 Big New social media marketing trends in 2017

13 Big New social media marketing trends in 2017

Social media is bound to take centerstage when it comes to the digital marketing strategies in 2017 and its rapid growth will serve as its fuel that will map it among the best options marketers can target. 2017 has seen a new twist in the social media marketing industry and among the big new trends that marketers are taking up …

From algorithms to advertising: 7 steps to introducing AI to marketing

From algorithms to advertising: 7 steps to introducing AI to marketing

Artificial intelligence — once the rarefied domain of big-name, ambitious projects like Google’s self-driving car or IBM’s Watson — is now finding its way into everyday business. In advertising and marketing specifically, brands might not be completely overhauling their existing ad tech and martech stacks to make room for AI just yet, but many are getting a feel for it by …

Machine Intelligence Revolutionizing Marketing

Machine Intelligence Revolutionizing Marketing

The past decade has witnessed tremendous influx of technology across all aspects of business operations. Organizations are increasingly turning to automation, artificial intelligence and robotics to bring about a transformation in their revenue generation capability, reduction in costs and increase in efficiency. Indian banking leaders like ICICI and HDFC have piloted using humanoids/robots to bring about operational efficiency by intelligently …

How to Master Social Media Marketing for Small Businesses

How to Master Social Media Marketing for Small Businesses

For the most part, social media is a strong marketing tool that will help small businesses grow tremendously while having to spend less or even nothing at all. In terms of the amount of reach that social media could give, there’s no reason to second guess in using it for increasing a small businesses’ presence. There’s a wide range of …

You Don’t Need A “Growth Hacker

You don’t need a “Growth Hacker,” just a data-driven marketer

Silicon Valley loves fancy job titles. It’s just something we do, and software and technology lend themselves to it. But it’s not always helpful. In many cases, these new titles are simply a reinventing or coopting of a practice that is already well-served by existing practitioners. This brings us to today’s topic: growth hackers. I know many are well-intentioned and …

Turn Your Website into a Lead Generation Goldmine

Turn Your Website into a Lead Generation Goldmine

Your website is so much more than a brochure describing your business. It is literally a goldmine waiting to happen. But, you have to set it up correctly. You need plenty of calls to action and reasons to give people to want to be connected to you, buy your information or products, and even promote you. It all starts with …