Five Effective Customer-Data Tactics: Resolutions for the New Year : MarketingProfs Article

Five Effective Customer-Data Tactics: Resolutions for the New Year : MarketingProfs Article

Most marketers know by now that customer data—collecting and applying it—is central to generating positive results for the business. As always, though, the devil is in the details: It’s not enough to collect data, put it into a database, and hire some data scientists (if you can find them) to make some sense of it. Recent research in the Harvard …