What you need to know about multilingual content marketing

What you need to know about multilingual content marketing

Finally figuring out content marketing and finding some semblance of continuity can feel like a huge win. So, we hate to break it to you that you’re only just scratching the surface. The next big thing is multilingual content marketing, and you’re going to want to get a head start on it. As the name suggests, multilingual content marketing refers …

Four common mistakes brands make with influencer marketing

Four common mistakes brands make with influencer marketing

As more brands turn to social media to reach and engage consumers, many naturally choose to work with influencers to front campaigns. The process isn’t always easy, of course. As highlighted in Econsultancy’s Voice of the Influencer report, there appears to be somewhat of a power struggle between brands and influencers, with the main challenges involving strategy and motivation. So, …

To Build Trust as a Leader

To Build Trust as a Leader, Inspire With Words Backed by Action

In Braveheart, Mel Gibson’s character (William Wallace) cries “Alba gu bràth” as he and his men forge boldly into battle. The Gaelic phrase, which means roughly “Scotland forever,” gave the troops something to rally around and inspired them to remember why they were fighting. Such a rallying cry is useful in the battle of day-to-day business as well because it …

Influencer marketing: With 960% ROI

Influencer marketing: With 960% ROI, how can you ignore it? (VB Live)

With an extraordinary 960% ROI, influencer marketing should be a top priority. But who should you connect with, how do you develop the relationship, and how can you leverage it effectively? Join this interactive VB Live event for insight into getting the best results. Who are they going to believe — you, the person looking to make a profit from …

Use Social Media to Connect Face to Face With Your Business Network to Drive Your Success

Use Social Media to Connect Face to Face With Your Business Network to Drive Your Success

When will we ever use this in the real world? I remember hearing that question posed by students over and over again when I was in school. Now, years later, as the founder of Social Marketing Solutions, I get questions from entrepreneurs about social media and how they can convert online interactions into real world relationships that have tangible benefits …

4 Techniques Successful People Use to Make a Positive First Impression

4 Techniques Successful People Use to Make a Positive First Impression

While you may hope that people will take the time to get to know you before making assumptions about you, the reality is that first impressions are everything. If you aren’t wowing people within the first few seconds of meeting, you’ll face an uphill battle when it comes to shifting their opinions. Why first impressions matter. You may think first impressions …