Below you'll find a list of all posts that have been tagged as “Big data”
Marketing experts today face far more difficult challenges than in the past. It used to be as simple as deciding whether to offer a buy-one-get-one-free, or some other type of incentive. Today’s customers can be reached by any number of retailers, offering hundreds, if not thousands, of different experiences, messages, and opportunities to buy. In order to cut through the …
We pool together our top stories on data analytics and predictive analytics in use by Australian and global brands in 2015 This year saw the rise of massive interest and demand for data analytics and predictive analytics capabilities and skillsets in the modern marketing function. To make sure our readers don’t miss out on any tips and tricks, we’ve pooled …
Are you making the most of your social media presence? Sure, you tweet. You connect with friends and fans on Facebook. You post videos of your shows on YouTube. You’re even trying out Snapchat to see what the fuss is all about, although you are not quite sure what a “snap” is. You are doing your best to connect with …
Today’s interview is with Dr. Simon Moore (BSc, PhD, CPsychol), a Chartered business and consumer psychologist who specialises in uncovering emotional and personality influences on behaviour. He is also Management Director of Innovationbubble , a new type of insights agency that, using psychological insights and methodologies, investigates the real reasons that customers behave the way that they do and what …
Influencer marketing has come a long way since the conception of Social Media and the implementation of marketing techniques within the same. Like all successful marketing techniques, influencer marketing will go through the annual rinse and repeat formula as more and more marketers are using the technique in various ways and for various purposes. 2017 is a promising year for …
The rapid adoption of digital technologies by customers and competitors is disrupting every industry and creating value at an accelerated pace. Advances in technology and marketing science have armed businesses with an expanded pallet of powerful digital platforms and tools with the potential to create new value, disrupt the competition, and delight customers. These highly scalable technology platforms are changing …
