Push Marketing Has Been Replaced By Pull Marketing

Push Marketing Has Been Replaced By Pull Marketing

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Now customers seek out people who are willing and able to add value, with expertise and insight, even before they have a …

How Influencers Should Be Compensated by Brands

How Influencers Should Be Compensated by Brands

Once, when I was a child, a neighbor asked me if I wanted a job. She needed help with her garden, and she was willing to pay. After working for several hours, she gave me some cookies and a can of soda. Not exactly what I had in mind! When a brand or agency sends a product sample and expects …

Three big myths about social media marketing

Three big myths about social media marketing

We hear it and encounter it every day. Clients want to start or expand their social media marketing efforts – because it’s free! They’ve either read a blog or talked to a friend or colleague that’s deluded them into believing social media marketing is free. And that by posting to Facebook, Twitter, Google+, Pinterest, or Instagram for no cost they’ll …

How to Overcome Your Fear of Self-Promotion

How to Overcome Your Fear of Self-Promotion

Do you feel hesitant to share links to your blog posts on your Facebook page, or even on LinkedIn? You don’t want to be that self-promotional. Right? You don’t want your friends and biz contacts to just think all you do is market. You don’t want to just be all sales all the time. For some reason one of my …

Influencer relations: the latest war between marketing and public relations

Influencer relations: the latest war between marketing and public relations

20 years ago blogging platforms such as Blogger, Typepad and WordPress enabled anyone to publish their own content to the internet. Blogger and Typepad fell by the wayside but WordPress remains strong. Blogging disrupted the mainstream publishing business, and enabled anybody with a web browser and an internet connection to share content. This allowed rich, diverse and extraordinary niches to …

Top 3 Mistakes That Could Be Affecting Your Social Media Success

Top 3 Mistakes That Could Be Affecting Your Social Media Success

Social media marketing has been around for years now, with businesses of all sizes using it to increase their brand awareness and to connect with their audiences. However, as with any emerging market, mistakes are being made that could be affecting your social media success. In this blog post, I’m going to share 3 of the top mistakes I’ve noticed …

10 Essential Rules for Effective LinkedIn Marketing

10 Essential Rules for Effective LinkedIn Marketing

LinkedIn can count on a smaller user base compared to Facebook and Twitter, but the numbers are still relevant for bloggers and social media managers, especially if the niche or industry is B2B. According to Statista, LinkedIn boasted  450 million users in the 2nd quarter of 2016 , and the platform is growing. Numbers of LinkedIn members from 1st quarter …

Blogging Statistics: 52 Reasons Your Company Blog is Worth the Time & Effort

Blogging Statistics: 52 Reasons Your Company Blog is Worth the Time & Effort

Blogging Statistics: 52 Reasons Your Company Blog is Worth the Time & Effort Thinking about blogging for business, but wondering if it’s really worth the effort and time? Already have a blog, but unsure if it’s really attracting the right readers?  Not sure what to blog about? Or when’s  best time to publish ?  There are a lot of questions that often …

17 Smart Things the Most Productive People Do Every Day

17 Smart Things the Most Productive People Do Every Day

To be a productivity guru, you need a commitment to excellence, intelligent planning, and focused effort, according to Paul J. Meyer. Here are 17 smart habits to adopt that will help you be your most productive self every day. Are to-do lists ruining your life? Do your to-do tasks never actually get done? That’s why I long ago ditched to-do …