Content Becoming Broader B2C Business Strategy

Content Becoming Broader B2C Business Strategy

There was once a time that I actually said that “if you are a small local mom and pop retail business, you don’t need a blog or a sophisticated content marketing program”. I furthered that with statements like, “If you are doing an exceptional job on social media, you don’t need a blog.” Years later, nothing could be further from …

Five simple ideas to cut your blogging time in half

Five simple ideas to cut your blogging time in half

I stumbled around and fumbled around for a long time when I started this blog. For the first nine months I was inconsistent and confused. Then I realized how many great business benefits I was realizing through the blog and decided I better get serious about it! I became more dedicated and disciplined, which really paid off because the only …

Using social media to jump-start your content marketing strategy

Using social media to jump-start your content marketing strategy

Content marketing and social media seem like they were made for each other. There are currently over 2 billion social media users worldwide. Quality content is what makes social media tick. Unfortunately, most brands have a social media voice that is mostly detached from their content marketing strategy. If content marketing is a high priority for you, squeezing the last …

4 Social Media Marketing Strategies for Startups

4 Social Media Marketing Strategies for Startups

As a startup, what comes first: the money or the marketing? If you dig into this chicken-and-egg dilemma (or if you have been struggling to grow your startup on a shoestring budget), you’ll quickly realize there is no easy answer. Startups need customers to make money, and they need money to get customers. Without great marketing, customers won’t know your …

Why Content Marketing Will Make You a Success in 2017

Why Content Marketing Will Make You a Success in 2017

Wondering why content marketing is important now? Are you hearing “content marketing” everywhere and wondering what the fuss is about? Content marketing has been around for several years, so most small businesses with an online presence have at least a vague idea of what it means. and any other type of content online to market a business or product. There are …

How content marketing can help your online store?

How content marketing can help your online store?

Success in sales almost always comes down to communication. And in the competitive ecommerce universe, content marketing is the best way to engage with those browsing through the store. Having a profitable street-side store has never been easy. It means long hours, paying rent and staying up to date on municipal regulations. Ecommerce, which now moves nearly €6 billion in …

How to drive more blog traffic with User Generated Content

How to drive more blog traffic with User Generated Content

As a small business, you have all the standard business assets. You have your blog, your social media followers, the money in the bank; but you also have your existing customers, and the content those customers are (and will) happily create for you.And if you aren’t incorporating this user generated content into your content strategy, you’re missing out. User generated …

Do These 5 Things if You Want to Become a Public Speaker

Do These 5 Things if You Want to Become a Public Speaker

Public speaking can do wonders for one’s career in terms of positioning as a thought leader within your industry and having exposure to countless executives in the audience which is advantageous for anyone that’s looking to grow a business or advance in their career. However, the journey to becoming a public speaker isn’t one that comes overnight. Like anything else, …

Influencer Marketing: Everything you need to know

Influencer Marketing: Everything you need to know

For retailers and brands, influencer marketing is a no brainer, but there’s more to it than having a teen arrange food or makeup and share it on Instagram. An influencer can be a perfect and powerful add-on to a marketing campaign – as long as you find an individual or brand with great presence in a market, and whose messages …

5 Reasons To Believe In The Power Of Influencer Marketing

5 Reasons To Believe In The Power Of Influencer Marketing

In the past few years influencer marketing has become a regular strategy piece in a brand’s marketing repertoire, but that doesn’t mean that it’s not evolving, and growing. A few years ago the reasons to believe in the power of influencer marketing were simple: Boost brand awareness, and find new brand ambassadors to use in your advertising campaigns. There just …