Do These 5 Things if You Want to Become a Public Speaker

Do These 5 Things if You Want to Become a Public Speaker

Public speaking can do wonders for one’s career in terms of positioning as a thought leader within your industry and having exposure to countless executives in the audience which is advantageous for anyone that’s looking to grow a business or advance in their career. However, the journey to becoming a public speaker isn’t one that comes overnight. Like anything else, …

Influencer Marketing: Everything you need to know

Influencer Marketing: Everything you need to know

For retailers and brands, influencer marketing is a no brainer, but there’s more to it than having a teen arrange food or makeup and share it on Instagram. An influencer can be a perfect and powerful add-on to a marketing campaign – as long as you find an individual or brand with great presence in a market, and whose messages …

5 Reasons To Believe In The Power Of Influencer Marketing

5 Reasons To Believe In The Power Of Influencer Marketing

In the past few years influencer marketing has become a regular strategy piece in a brand’s marketing repertoire, but that doesn’t mean that it’s not evolving, and growing. A few years ago the reasons to believe in the power of influencer marketing were simple: Boost brand awareness, and find new brand ambassadors to use in your advertising campaigns. There just …

Influencer Marketing Is A $5-$10 Billion Dollar Global Market

Influencer Marketing Is A $5-$10 Billion Dollar Global Market

In just over half a year, the average monthly search for “influencer marketing” has increased nearly five-fold (from 500 to 2,400 U.S. Google searches). According to Google Trends, interest in influencer marketing has more than doubled within the year. This is a significant increase from the previous year which saw almost a 40% increase (Google Trends). For many brands in …

Personal Branding Vital for Independent Consultants

Personal Branding Vital for Independent Consultants

Everyone in business recognizes strong brands and understands their importance. Coca-Cola. Nike. Apple. These brands represent certain values. Their branding helps drive sales by keeping their products or services fresh in the consumer’s mind. Independent consultants need to think the same way. You need to be top-of-mind when the need for your expertise pops up so the client thinks to …

How Content Marketing Can Fuel your Entrepreneurial Success

How Content Marketing Can Fuel your Entrepreneurial Success

Can content marketing work? Is content marketing a buzzword or solid business plan? What’s the surest way to startup failure? Follow old, outdated rules. If the same old, same old isn’t working and your ideas are going nowhere, you need something new. The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it …

Amplify Your Story

Amplify Your Story

Whether it’s mommy bloggers, online tech gurus, Instagram fashion icons, or foodies on Facebook, social influencers are on the rise, and brands are responding in kind. A November 2016 survey by Linqia, a San Francisco-based provider of content marketing solutions, found that nearly half of marketers polled planned to increase their influencer marketing budget this year. In many ways, social …

5 Ways to Drive the Success of Influencer Relations

5 Ways to Drive the Success of Influencer Relations

Last month we published a blog post entitled ‘5 Most Common Reasons why Influencer Marketing Fails’. Now, while we are confident that this article was helpful in pinpointing exactly where brands can go wrong when implementing an influencer relations programme, we appreciate that we’ve only told half the story; what’s a story without a happy ending? Understanding where you can go wrong …

It's Time to Get Serious About Understanding Social Media and Content Engagement

It’s Time to Get Serious About Understanding Social Media and Content Engagement

A report released last September found that 5% of brand-created content accounted for 90% of all engagement. Is that significant?  To hear that 5% of all content accounts for 90% of all engagement, well…it sounds significant, right?  If you could see that 5% of the content your brand created drove 90% of all the social media engagement, would you find …

Five Tips To Network Your Way Into A Startup

Five Tips To Network Your Way Into A Startup

Good networking question to ask in a city where there are around the clock networking options. As the author of a book on the subject of networking and as one of the 10 Most Well-Connected People in New York City’s Startup Scene, I have a few thoughts on where this MBA student can start looking – before he even arrives …