Why Content Marketing Will Make You a Success in 2017

Why Content Marketing Will Make You a Success in 2017

Wondering why content marketing is important now? Are you hearing “content marketing” everywhere and wondering what the fuss is about? Content marketing has been around for several years, so most small businesses with an online presence have at least a vague idea of what it means. and any other type of content online to market a business or product. There are …

How content marketing can help your online store?

How content marketing can help your online store?

Success in sales almost always comes down to communication. And in the competitive ecommerce universe, content marketing is the best way to engage with those browsing through the store. Having a profitable street-side store has never been easy. It means long hours, paying rent and staying up to date on municipal regulations. Ecommerce, which now moves nearly €6 billion in …

How to drive more blog traffic with User Generated Content

How to drive more blog traffic with User Generated Content

As a small business, you have all the standard business assets. You have your blog, your social media followers, the money in the bank; but you also have your existing customers, and the content those customers are (and will) happily create for you.And if you aren’t incorporating this user generated content into your content strategy, you’re missing out. User generated …

Do These 5 Things if You Want to Become a Public Speaker

Do These 5 Things if You Want to Become a Public Speaker

Public speaking can do wonders for one’s career in terms of positioning as a thought leader within your industry and having exposure to countless executives in the audience which is advantageous for anyone that’s looking to grow a business or advance in their career. However, the journey to becoming a public speaker isn’t one that comes overnight. Like anything else, …

Influencer Marketing: Everything you need to know

Influencer Marketing: Everything you need to know

For retailers and brands, influencer marketing is a no brainer, but there’s more to it than having a teen arrange food or makeup and share it on Instagram. An influencer can be a perfect and powerful add-on to a marketing campaign – as long as you find an individual or brand with great presence in a market, and whose messages …

5 Reasons To Believe In The Power Of Influencer Marketing

5 Reasons To Believe In The Power Of Influencer Marketing

In the past few years influencer marketing has become a regular strategy piece in a brand’s marketing repertoire, but that doesn’t mean that it’s not evolving, and growing. A few years ago the reasons to believe in the power of influencer marketing were simple: Boost brand awareness, and find new brand ambassadors to use in your advertising campaigns. There just …

Influencer Marketing Is A $5-$10 Billion Dollar Global Market

Influencer Marketing Is A $5-$10 Billion Dollar Global Market

In just over half a year, the average monthly search for “influencer marketing” has increased nearly five-fold (from 500 to 2,400 U.S. Google searches). According to Google Trends, interest in influencer marketing has more than doubled within the year. This is a significant increase from the previous year which saw almost a 40% increase (Google Trends). For many brands in …

Personal Branding Vital for Independent Consultants

Personal Branding Vital for Independent Consultants

Everyone in business recognizes strong brands and understands their importance. Coca-Cola. Nike. Apple. These brands represent certain values. Their branding helps drive sales by keeping their products or services fresh in the consumer’s mind. Independent consultants need to think the same way. You need to be top-of-mind when the need for your expertise pops up so the client thinks to …

How Content Marketing Can Fuel your Entrepreneurial Success

How Content Marketing Can Fuel your Entrepreneurial Success

Can content marketing work? Is content marketing a buzzword or solid business plan? What’s the surest way to startup failure? Follow old, outdated rules. If the same old, same old isn’t working and your ideas are going nowhere, you need something new. The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it …

Amplify Your Story

Amplify Your Story

Whether it’s mommy bloggers, online tech gurus, Instagram fashion icons, or foodies on Facebook, social influencers are on the rise, and brands are responding in kind. A November 2016 survey by Linqia, a San Francisco-based provider of content marketing solutions, found that nearly half of marketers polled planned to increase their influencer marketing budget this year. In many ways, social …