6 Influencer Marketing Mistakes That Waste Your Budget

6 Influencer Marketing Mistakes That Waste Your Budget

Influencer marketing is the hot-ticket item on everymarketer’s wishlist for 2017. Using social media, it makes “word-of-mouth” more powerful than in-person endorsements. Anyone who can be interesting can grow a loyal following, and people with big followings have followers eager to earn their attention by engaging. Used wisely and it’s a marketing bonanza for you, potentiallyreturning $11.20 for every paid media …