5 Ways To Get Started With Content Marketing

5 Ways To Get Started With Content Marketing

The adoption of content marketing practices is rising quickly, and if you’re ready to figure out how to use it for your business you’re in the right place.  Content marketing will deliver real benefits for your business such as visibility, brand awareness, and reputation. Take a look at these 5 ways you can get started as you launch a structured …

Where Do Business Goals Fit in a Storified Content Strategy?

Where Do Business Goals Fit in a Storified Content Strategy?

Creating effective online content is often a two-sided struggle. On one side, we have a content strategist who has just been given a budget for creating a branded content program. He launches the site with starter content, eager to see the pageviews and paying customers start to roll in. But each piece of content takes a similar approach: it prioritizes …

Time on page and its value for your content strategy

Time on page and its value for your content strategy

Nearly everything we produce online these days is content. It varies in depth, breadth and purpose from fun and shareable to detailed and converting. In business terms, the former equals more leads and the latter means better quality leads. Ultimately, your content strategy becomes a balancing act where you draw in more of your audience whilst sifting through it in …

Selling Online: Detecting Your Prospect’s Buying Triggers

Selling Online: Detecting Your Prospect’s Buying Triggers

One of the most frequent question I hear is: How do you know which message to use for a landing page or advertising campaign? It’s the right question. The wrong message will overpower good design, the right channel, and even a great giveaway. The answer is, of course, it depends on where your prospect is in the buying cycle. There …

The Real Work on Your Content Begins After It's Published: Optimizing Performance

The Real Work on Your Content Begins After It’s Published: Optimizing Performance

Many components of content marketing are controllable and predictable. But you know what isn’t? Your audience’s response. Surprises are the one thing you can count on. So, what can you do when a piece of content you’ve created simply doesn’t produce the right results? Based on our experience, there’s a lot you can do. In fact, with most content, the …

How to Drive Twitter Traffic to Your Website

How to Drive Twitter Traffic to Your Website

Twitter is an awesome place to follow the latest trends, network with influencers and even tweet the odd celebrity (@jk_rowling for me). If you’re a marketer though, it has a more serious purpose because it’s a valuable tool for driving traffic to your blog, website or landing page. In this article, I’m going to share 5 tips for driving Twitter …