20 Pros Reveal What Makes a Perfect Twitter Marketing Strategy

20 Pros Reveal What Makes a Perfect Twitter Marketing Strategy

What’s your Twitter marketing strategy? Is it working? There are over 350,000 tweets posted every minute of every day. How do you ensure your messages stand out? Google, Nike, Starbucks, and more big brands fought for attention and won. Was it luck or brilliant Twitter marketing? We took a close look to learn how these big names got it right. …

12 Tips To Increase Social Engagement

The Power of Brand Advocates (In a World of Influencer Marketing)

Influencer marketing seems to be overshadowing the tried and true practice of building brand advocates. It is the latest trend across social media… and it makes a lot of sense why. Social media platforms provide millions of people with the opportunity to share just about anything… personal news, product reviews, likes and dislikes, business opportunities, product news, promotions, job recommendations… …

5 Ways to Turn Mere Followers Into Devoted Brand Ambassadors

5 Ways to Turn Mere Followers Into Devoted Brand Ambassadors

Let’s say you’ve built a strong online presence for you or your company, complete with active profiles on several social media platforms. You’ve even managed to amass a large number of followers to each of those pages, with those customers sometimes making purchases based on your posts. But for many brands, true success comes when your customers feel so enthusiastic, …

5 Steps To An Influencer Marketing Strategy

5 Steps To An Influencer Marketing Strategy

Influencer marketing is vital for any consumer-facing brand in 2017. The concept is certainly not new. Many brands have used influencers as marketing assets in some form or another for decades. So, how has influencer marketing evolved ? The rise of new platforms like Instagram, Pinterest, YouTube, and Snapchat have been the game changer for influencer marketing. “It’s the current …

6 Power Plays To Becoming a Brand Ambassador

6 Power Plays To Becoming a Brand Ambassador

Becoming a Brand Ambassador for a well-known company can have many benefits beyond any financial incentives associated with the position. The opportunity to grow your personal brand is significant. Brand Ambassadors stand to gain valuable skills and experience that they may not be getting in their day job which makes them worth more to employers. It looks great on a …

5 Ways To Grow Employee Brand Advocates

5 Ways To Grow Employee Brand Advocates

This is a time of synergy: Viral is the new normal, everyone is a brand (whether they know it or not), and smart organizations are turning to employee advocacy. They’re leveraging the selling power of their most valuable spokespeople: employees. This vibrant interconnection between employers and employees is enabled by the new order of social media, among other forces. A global study …