Are You Doing Demand Generation Right?

Are You Doing Demand Generation Right?

You’ve heard of lead generation, but what about demand generation? At its core, demand generation is the act of generating demand for the products or services of a business. Instead of just generating leads to sell to, demand generation is a more intensive process that aims to spread marketing messages to audiences that would be receptive to that form of …

3 Questions To Ask Before You Create a Facebook Ad

3 Questions To Ask Before You Create a Facebook Ad

Advertising is part of our everyday life. Whether it’s billboards on the freeway, ads on the side of a bus, or inserts in your newspaper, businesses are always vying for your attention. Facebook is no different. Facebook started supporting advertising soon after it launched in February 2004. As the platform has grown and matured over the last decade, so have …

5 Reasons Ecommerce Brands Should Leverage User-Generated Content

5 Reasons Ecommerce Brands Should Leverage User-Generated Content

Do you know how many sites there are in the ecommerce universe? According to Lemonstand , there are 12 to 24 million online stores — and counting. As an ecommerce entrepreneur you may find it tough to position yourself successfully in front of your target customers, while knowing that tons of brands are also competing for their undivided attention. So, what’s …

Time on page and its value for your content strategy

Time on page and its value for your content strategy

Nearly everything we produce online these days is content. It varies in depth, breadth and purpose from fun and shareable to detailed and converting. In business terms, the former equals more leads and the latter means better quality leads. Ultimately, your content strategy becomes a balancing act where you draw in more of your audience whilst sifting through it in …

How to Close More B2B Deals with Case Studies

How to Close More B2B Deals with Case Studies

Let me guess: you’ve had at least one of these complaints before, right? For some content strategists, the solution to all these problems is simply “more content marketing.” But here’s the thing: content marketing is a pretty far-reaching term that encompasses an entire type of marketing strategy and many different content styles. From white papers to e-newsletters, deciding on the …

5 tips for successful influencer outreach

5 tips for successful influencer outreach

It’s the next big thing in digital marketing and with social media marketing evolving the way it is, the power of the influencer is definitely here to stay. Influencer marketing is highly organic- more so than any other kind of online marketing in that it relies entirely on human beings and their opinions with no ‘tools’ to provide structure. However, …

Why Podcasting Matters to Marketing [Infographic]

Why Podcasting Matters to Marketing [Infographic]

If you’re looking for a new marketing strategy, podcasts are a great answer. Podcasts are versatile, powerful, and informative. Plus, with multiple hosting platforms available, you can expand your brand awareness many times over. With so much potential in one marketing medium, it’s a wonder that every marketer doesn’t have their own podcast. In the meantime, this is why you …

Social Media Marketing Checklist: 16 Common Mistakes to Avoid

Social Media Marketing Checklist: 16 Common Mistakes to Avoid

It’s no secret that social media has become an important and necessary tactic within most digital marketing strategies. Social media helps build brand awareness, and also provides a space for brands to engage their audience outside of their company website or brick and mortar facilities. In fact,92% of companiesconsider social media an important part of their business. Of course, with …

How to Use Social Media to Grow Your Startup

How to Use Social Media to Grow Your Startup

When budgeting for the growth of your startup, expenses can quickly add up. Thanks to social media, marketing doesn’t have to be a big expense, or even an expense at all. You have access to all different types of people on social media and chances are your ideal audience is on there. If you’re ready to use social media to …