The 3 Pillars of Successful Influencer Outreach

The 3 Pillars of Successful Influencer Outreach

For smaller businesses, it’s becoming increasingly difficult to ‘get your message heard’ in a saturated virtual market. It’s an experience comprising of frustration and many sleepless nights for entrepreneurs and their devoted teams alike… In a world where we are fixated by everything ‘online’, Digital Marketing is ubiquitous and nothing less than essential. But it’s evolving, and will continue to …

What Facebook's Head of Advertising Wants to See Happen in 2017

What Facebook’s Head of Advertising Wants to See Happen in 2017

During his long tenure at Facebook, Andrew Bosworth has been tasked with creating both the company’s newsfeed and its mobile advertising strategy. Now, Bosworth—Facebook’s vp of ads and business—has his sights set on another shift in how people use the plaform by making it more useful. Bosworth, a close advisor to CEO Mark Zuckerberg, believes people don’t use smartphones in …

The Added Value of Influencers

The Added Value of Influencers

From creative content to mass syndication, influencer marketing has its perks. It’s no wonder more and more brands are reserving marketing dollars to enlist in the support of niche talent with very engaged networks. And the more we launch influencer programs the more benefits we discover for our clients. There is added value of influencers around every turn. Let’s face …

13 Big New social media marketing trends in 2017

13 Big New social media marketing trends in 2017

Social media is bound to take centerstage when it comes to the digital marketing strategies in 2017 and its rapid growth will serve as its fuel that will map it among the best options marketers can target. 2017 has seen a new twist in the social media marketing industry and among the big new trends that marketers are taking up …

4 Instagram Marketing Ideas to Boost the Success of Your Instagram Feed

4 Instagram Marketing Ideas to Boost the Success of Your Instagram Feed

Do you feel like your Instagram strategy could use some fresh tactics? Heck, even if you’re happy with the results you’re seeing from your Instagram campaign there’s always room for improvement. That’s why I want to share with you four Instagram marketing ideas to spruce up your feed and create an Instagram marketing strategy that connects, converts, and builds your brand. These …

Why B2B Influencer Marketing is Your Next Big Thing

The 8 Step Influencer Marketing Strategy To Help You Get To The Top

In today’s extremely competitive digital marketing scene, it is becoming increasingly difficult for SMB owners to stand out. It’s because of this; many business owners have directed their attention towards influencer marketing in order to leverage the power of word of mouth that can be provided by an authority within their industry. If you too are interested in utilizing the …

The Power of Influencers in Your Marketing Campaign

The Power of Influencers in Your Marketing Campaign

Marketers are always looking for innovative ways to broaden their reach and increase conversions. It can be challenging to find the right targeting strategies for the customers you want to attract. When you’ve worn through all the tricks in your marketing toolbox, try tapping into your influencers for help. These individuals and independent operations cultivate dedicated followings by providing consistent, …

How Maserati uses influencers to drive its Instagram strategy

How Maserati uses influencers to drive its Instagram strategy

While some automotive brands focus on nostalgia, others capitalise on user-generated content. But whatever the approach, many are recognising the power of using Instagram to attract and engage car enthusiasts. With its takeover campaign, Maserati is one brand that’s been taking a different tack. Instead of simply partnering with influencers on a one-off or short term basis, it has relinquished …