5 Steps To An Influencer Marketing Strategy

5 Steps To An Influencer Marketing Strategy

Influencer marketing is vital for any consumer-facing brand in 2017. The concept is certainly not new. Many brands have used influencers as marketing assets in some form or another for decades. So, how has influencer marketing evolved ? The rise of new platforms like Instagram, Pinterest, YouTube, and Snapchat have been the game changer for influencer marketing. “It’s the current …

Do you need a massive audience to be huge in social media?

Do you need a massive audience to be huge in social media?

Do you need a massive audience to be huge in social media? Recently, my dear friend  Kristen Daukas and I had an interesting exchange in the comment section about audience size and I thought it would be fun to blow it out into a blog post since it is such a relevant topic. Kristen wrote: “Content may be king but …

Social Media Marketing vs Traditional Marketing for Small Businesses

Social Media Marketing vs Traditional Marketing for Small Businesses

There are few differences in methods between Traditional Marketing and Social Media Marketing. What I hope to do here is point some of the main differences with regards to operating a small business, and one of the biggest differences, as I see it, is market approach. First of all, traditional marketing is designed to have a shotgun effect, i.e. mass marketing …

Joe Pulizzi: A ‘Content-First Business’ Is The Future Of Marketing

Joe Pulizzi: A ‘Content-First Business’ Is The Future Of Marketing

Content marketing has many different meanings to many different CMOs. From messaging and branding to customers and product, every marketer seems to have an opinion. One thing is certain, though: Content marketing is at the top of the 2017 CMO agenda, with PQ Media forecasting it to be a $300-plus billion industry by 2019. However, marketers’ approach to content marketing needs to …

How to Create a Killer Personal Brand

How to Create a Killer Personal Brand

Recently, I had an interesting coffee date with my husband. Not that our coffee dates are usually boring but you know… they’re more a couple of hours just to ourselves where we usually wind up discussing our kids… which we are trying to take a small break from… *cue Alanis in the background* Anyway, back to the interesting part of …

Personal Branding: Building Your Brand of Gold

Personal Branding: Building Your Brand of Gold

To many people, the obvious examples of a “brand” means things such as the smiling faces of realtors decorating benches at bus stops or the over-caffeinated car salespeople in Stetson hats on local TV. It has never been a top priority for salespeople or marketers to actively and deliberately build a personal brand–either for the individuals themselves or the organizations …

How start-ups can get the most from digital marketing

How start-ups can get the most from digital marketing

Starting your own business means you suddenly become the owner of several hats – one for selling, one for bookkeeping, one for planning, one for looking after customers and one for marketing to name but a few. The marketing element of a start-up is one of the most complex, especially given the changing ways small businesses need to reach customers …

You Don’t Need A “Growth Hacker

You don’t need a “Growth Hacker,” just a data-driven marketer

Silicon Valley loves fancy job titles. It’s just something we do, and software and technology lend themselves to it. But it’s not always helpful. In many cases, these new titles are simply a reinventing or coopting of a practice that is already well-served by existing practitioners. This brings us to today’s topic: growth hackers. I know many are well-intentioned and …

The Difference Between Content Marketing and Social Marketing

The Difference Between Content Marketing and Social Marketing

What’s the difference between content marketing and social marketing? Is it that content marketing focuses on content production and creative thought, while social marketing focuses on making social media as successful a delivery mechanism as possible? I don’t think it’s that simple. Maybe in theory, but not in practice. Content marketers are often hyper-focused on how their content is received …

Content Becoming Broader B2C Business Strategy

Content Becoming Broader B2C Business Strategy

There was once a time that I actually said that “if you are a small local mom and pop retail business, you don’t need a blog or a sophisticated content marketing program”. I furthered that with statements like, “If you are doing an exceptional job on social media, you don’t need a blog.” Years later, nothing could be further from …