Step-by-Step Content Plan that Gets Results

Step-by-Step Content Plan that Gets Results

Keyword research is always your first step in the content planning process. Refer to our Keyword research infographicif you still need help with it. Your second step is to start crafting your brilliant content piece leveraging the keyword research. Some people perceive content creation (AKA content writing) as a piece of cake. Alas content writing is anything but that. Unfortunately, not everyone …

Social Media Marketing: HP finds its voice on Snapchat and sees a 10x increase in engagement

Social Media Marketing: HP finds its voice on Snapchat and sees a 10x increase in engagement

When venturing into Snapchat, a new social media platform for HP, the team knew they had to create a content plan, while also challenging themselves to put up on-the-fly content. Through over a year of consistently testing what worked with users and what didn’t, HP finally found a voice on the platform and a steady source of engaging content. See …

Why is Influencer Marketing Better than Celebrity Endorsements?

Why is Influencer Marketing Better than Celebrity Endorsements?

For decades, celebrities have been endorsing products and influencing the purchase decisions of the masses. But the past few years, many brands have been switching to influencer marketing. In fact, influencer marketing has become so popular that 86% of marketers were using it in 2016, according to a study by Linqia. But what exactly is the difference between getting marketers to …

8 Tips to Build a Brand in the Age of Social Media

8 Tips to Build a Brand in the Age of Social Media

Is your brand being represented the way it was intended to be on social media? Social media being used for an endless list of reasons, one of which is by brands seeking to engage consumers and raise awareness around their brand. Social media offers content marketers the chance to build their brands through direct interactions with consumers. However, social media …

7 Reasons Your Audience Isn't Connecting With Your Brand

7 Reasons Your Audience Isn’t Connecting With Your Brand

With the growing prominence of digital marketing, customers are coming to expect a more personalized experience, and today’s savvy brands are doing everything they can to measure up. If you don’t connect with your customers in a personal way, you’ll fall behind competitors that do. That’s just the way business works these day. So whether you’re a startup or an …

Hiring the Perfect Person to Run Your Social Media

Hiring the Perfect Person to Run Your Social Media

Planning to increase your social media budget this year? If so, you’re not alone. According to the Content Marketing Institute’s2016 Benchmark report, 93% of marketers use social media, on an average of six platforms. Writing for Forbes, Christine Moorman says social media spending is expected to climb to a 20.9% share of marketing budgets in the next five years. If …

Maintaining Authenticity with Opt-In Influencer Networks

Maintaining Authenticity with Opt-In Influencer Networks

Noah is an Account Manager at GroupHigh. With a curiosity for the ever-changing climate of influencer PR and marketing, Noah has the opportunity to help clients utilize GroupHigh’s influencer identification and management software in creative and strategic ways. I recently had a conversation with a work friend around Opt-In influencer networks and how authenticity is often impacted when recruiting people …

5 Big Content Marketing Strategy Trends to Know This Year

5 Big Content Marketing Strategy Trends to Know This Year

If you want your content marketing to succeed, then you need a strategy. You can’t just create content and expect people to find it and love it. When creating your content, you need to keep three important elements in mind: So when it comes to creating content, what are the most effective content types for companies? And what are the …

How to Identify Influencers That Will Boost Your SEO Efforts

How to Identify Influencers That Will Boost Your SEO Efforts

A good ranking on Google’s search engine results page is invaluable. This is something that almost every marketer understands and is the reason why companies are constantly fighting to improve their SEO for the coveted top positions on Google. SEO has changed and evolved significantly over the past few years. Once upon a time, webmasters could use black-hat SEO tricks …