Facebook’s retargeted ads broadened to include rivals’ site

Facebook’s retargeted ads broadened to include rivals’ site, app visitors

Almost two years after Facebook rolled out a way for advertisers to retarget people checking out products on their sites, the social network is adding the ability to extend that retargeting to people checking out products on other brands’ sites and apps as well as their Facebook followers. Facebook’s Dynamic Ads can now be used to retarget people who check …

Turning Passive Audiences into Brand Evangelists

Turning Passive Audiences into Brand Evangelists

So you’ve garnered the social media following and you’ve received a decent number of likes. Now it’s time to turn both into what you really want: An army of brand evangelists. Because you have nothing if you don’t have brand ambassadors. Brand evangelists (not to be confused with celebrity endorsers) are everyday customers who promote your product and message, both online …

How to Use Social Media for Lead Generation and Monetization

How to Use Social Media for Lead Generation and Monetization

Hi. It’s just you and me here, so let’s be honest for a moment. We’re in this for the money. Your business, just like my business, is For Profit. It’s designed to profit — to be profitable. It’s a business, not a non-profit organization devoted to saving a particular species of grass. And it’s OK to want to make money! …

8 Things You Need to Understand About Social Media

8 Things You Need to Understand About Social Media

Come on folks, it’s almost 2017 and some of you still don’t understand what to expect from social media marketing. Shame on you! Ok, to be fair, there are still many emerging brands who are just starting to venture down the road of influencer marketing and paid social campaigns, so let’s just say this piece is for you. Social Media …

5 Reasons Ecommerce Brands Should Leverage User-Generated Content

5 Reasons Ecommerce Brands Should Leverage User-Generated Content

Do you know how many sites there are in the ecommerce universe? According to Lemonstand , there are 12 to 24 million online stores — and counting. As an ecommerce entrepreneur you may find it tough to position yourself successfully in front of your target customers, while knowing that tons of brands are also competing for their undivided attention. So, what’s …

11 Ways to Optimize Your Instagram for Business

11 Ways to Optimize Your Instagram for Business

In early 2012, Facebook bought the social media application Instagram for $1 billion. In February of 2016, Facebook surpassed one of the largest gas companies in the world, Exxon, with an estimated value of $328 billion. Clearly, Instagram has contributed to that. So how does a business take advantage of an exponentially growing outlet? Here are 11 ways that brand managers can …

Social Media & The Consumer Buying Process Tintero Creative

Social Media & The Consumer Buying Process Tintero Creative

Sales rarely happen on the first interaction.  In fact, they often take a handful of “touches” or interactions with your brand before someone decides to trust you with their purchase.  Social media and digital tools offer a great resource to both consumer/client and the business, but you need to be able to know how to leverage them.  Let’s walk through …

9 Ways to Turn Visitors Into Fans With Engaging Content

9 Ways to Turn Visitors Into Fans With Engaging Content

You may feel like a success as you watch how many visitors come to your site and the metrics just continue to climb and climb. Unfortunately, these numbers mean nothing if those visitors don’t actually transform into buyers. Think of it in terms of a retail or department store. The store wouldn’t last long if it had thousands of visitors …

How to Prepare and Keep Your Content Strategy in Check

How to Prepare and Keep Your Content Strategy in Check

Not only does content marketing drivethree times as many leadsas traditional marketing, but it also costs more than 60 percent less. But in order to reap those benefits, you need the right approach. How does your brand’s 2017 strategy look? We turned to Cision’s Senior Content Manager Annemaria Nicholson and MarketingProfs’ Senior Program Manager Kerry O’Shea Gorgone for tips and …

The tracking trap in digital marketing

The tracking trap in digital marketing

In Google’s early days — when online marketing was still a novelty avoided by most large advertisers — then-CEO Eric Schmidt acerbically quipped that “the last bastion of unaccountable spending” was the corporate marketing department. Schmidt’s comment was no doubt intended to contrast the measurability of online marketing against the opaqueness of traditional media. In the first decade of the …