How to Create Customers for Life with the Perfect Onboarding Sequence (Regardless of Industry)

How to Create Customers for Life with the Perfect Onboarding Sequence (Regardless of Industry)

Paid search is often the biggest driver of new customers. Largely because people are typing in exactly what they’re looking for. These aren’t necessarily the most profitable customers you’ve got. Especially not in the beginning. Your repeat ones are. ‘Retention’ is often associated with ninja-like email growth hacks. But it’s much more than that. Proper ‘retention’ and onboarding starts the …

5 Ways to Turn Mere Followers Into Devoted Brand Ambassadors

5 Ways to Turn Mere Followers Into Devoted Brand Ambassadors

Let’s say you’ve built a strong online presence for you or your company, complete with active profiles on several social media platforms. You’ve even managed to amass a large number of followers to each of those pages, with those customers sometimes making purchases based on your posts. But for many brands, true success comes when your customers feel so enthusiastic, …

Social Media Marketing Checklist: 16 Common Mistakes to Avoid

Social Media Marketing Checklist: 16 Common Mistakes to Avoid

It’s no secret that social media has become an important and necessary tactic within most digital marketing strategies. Social media helps build brand awareness, and also provides a space for brands to engage their audience outside of their company website or brick and mortar facilities. In fact,92% of companiesconsider social media an important part of their business. Of course, with …