A Guide to Working With Instagram Influencers: What to Look For

A Guide to Working With Instagram Influencers: What to Look For

According to a study by Nielsen and TapInfluence, influencer marketing drives 11 times more ROI as other forms of digital media. How is that possible? Well, unlike Google AdWords or banner ads, influencer content stays online long after a post has faded. For example, in February 2017, beauty influencer  Estee LaLonde posted a photo promoting the new Burt’s Bees lipsticks. When …