3 Ways to Become More Generous and Grow Your Audience

3 Ways to Become More Generous and Grow Your Audience

Giving to your audience is one of the foundations of any smart content marketing strategy. To grow your audience and get better results for your business, it might be time to expand your content beyond blog posts, podcast episodes, or newsletters and find more ways to be truly generous. Looking to become a “giver,” rather than a “taker?” Let’s talk …

Rethinking Buyer Personas In An Era Of Digital Transformation

Rethinking Buyer Personas In An Era Of Digital Transformation

In the past five years, we have seen exponential disruption each year in multiple markets.  Digital technologies and resulting transformation turning markets literally inside out.  Fundamentally reshaping markets in five years’ time compared to the fifty to seventy years it may have taken to build up a market. Take for instance the iconic yellow cab, a fixture in New York …

Three Reasons Why CEOs Need To Be More Vested In Digital Transformation

Three Reasons Why CEOs Need To Be More Vested In Digital Transformation

The rapid adoption of digital technologies by customers and competitors is disrupting every industry and creating value at an accelerated pace.  Advances in technology and marketing science have armed businesses with an expanded pallet of powerful digital platforms and tools with the potential to create new value, disrupt the competition, and delight customers. These highly scalable technology platforms are changing …

5 Reasons Bootstrapping Your Business is the Best Thing You Can Do

5 Reasons Bootstrapping Your Business is the Best Thing You Can Do

Let’s be honest, fundraising is a major chapter in every startup’s success story. It’s one of the most exciting, terrifying, and rewarding parts of starting a company. Having a stranger write you a check for six or seven figures not only validates your idea, but it validates yourself as an entrepreneur. Clearly, others believe in you enough to put their …

This is why 2017 is going to be a hell of a tough year for seed startups

This is why 2017 is going to be a hell of a tough year for seed startups

In 2006, the average early-stage seed round for a startup was just under $600,000. A decade later, this has peaked at $2.2 million. In the era of mega-rounds, mega-valuations, over-funding, and mega-burn it is becoming increasingly common for startups to raise not one, but multiple seed rounds. What is driving this trend? Are startups really better off raising multiple seed …