Give Them Something to Talk About: Using Digital Marketing to Promote Your Event (Part 1)

Give Them Something to Talk About: Using Digital Marketing to Promote Your Event (Part 1)

In what may be one of the greatest understatements ever, B2B events are a lot of work. Those who have managed events already know this; if you’re joining their ranks, you’re going to learn it fast. Event logistics are often top-of-mind, but effective promotion should be done hand-in-hand with your planning. All your efforts to design a great event will …

How To Use Social Media On A Small Business Budget

How To Use Social Media On A Small Business Budget

If you’re the owner of a small business or a start-up, chances are you’re running low on a marketing budget. So what should you do to spend less and get more exposure and brand awareness? Let me share some simple and easy ways to make your brand stand out with a rock bottom, or almost free budget. Many of the …

Machine Intelligence Revolutionizing Marketing

Machine Intelligence Revolutionizing Marketing

The past decade has witnessed tremendous influx of technology across all aspects of business operations. Organizations are increasingly turning to automation, artificial intelligence and robotics to bring about a transformation in their revenue generation capability, reduction in costs and increase in efficiency. Indian banking leaders like ICICI and HDFC have piloted using humanoids/robots to bring about operational efficiency by intelligently …

How to Use LinkedIn for Social Selling

How to Use LinkedIn for Social Selling

Social media is a marketplace of potential buyers, so how are you selling to them? Recruiters sell socially every day, proactively headhunting their next superstar candidate from LinkedIn and marketing roles to them. This strategy is the same whether you’re selling a role, product or service, so how do you implement social selling in a B2B organisation? What social networks should you use? How can you help people to visualise your …

Influencer Marketing in B2B: Why Video is the Way to Go

Influencer Marketing in B2B: Why Video is the Way to Go

B2B marketers have had a notoriously tough time with successfully integrating social media strategies into their digital blueprint; especially when it comes to influencer marketing. Instagram influencer posts don’t seem to provide the same impact as they do for B2C organizations, Snapchat takeovers see minimal results, and visibility on places like Facebook and Twitter continues to decrease. This has been …

Secrets of Content Marketing Success

Secrets of Content Marketing Success, From the Experts

Recently I found my notes from conversations I had last year with several content marketing leaders, including Joe Pulizzi, Robert Rose, Matt Heinz, and Michael Brenner. When I started my own consulting business and before we launched the B2B Marketing Academy, one of the first (and smartest) things I did was reach out to several of the industry greats in …

Why It’s High Time for RFPs to Die

Why It’s High Time for RFPs to Die

The request for proposal became a tool of choice in B2B communication for plenty of good reasons. For one thing, RFPs seem to offer a practical way of explaining what services are being sought. As a business owner, it can be appealing to simply say, “This is what we need. Now tell us what you’ll deliver.” At the same time, …

How-Tos For Enterprises to Put Their Content Marketing Strategies in Place and Drive Conversions

How-Tos For Enterprises to Put Their Content Marketing Strategies in Place and Drive Conversions

Content marketing has become an integral part of every business due to its very nature of building trust within prospects, which then leads to conversions. It goes without saying that the sine qua non of an effective content is understanding the intent of the customer and taking the requisite action to deliver. It is critical to deliver the right content …

Content Marketing and the Power of Storytelling

Content Marketing and the Power of Storytelling

Content Marketing is one of the most talked about advertising and marketing methods of the last 12-18 months, but much of the discussion seems to skim the top of what it can really offer a business. As an introduction to the topic, leading to other posts which delve more deeply into different aspects of content marketing, this post will demonstrate …