In B2B industries

In B2B industries, investment in customer marketing will grow in 2017

Business-to-business ‘customer marketers’ may be the new rising stars in the marketing department, with 93% of organizations expecting to build up their customer marketing efforts this year, while 62% will increase their staff or budgets in this area in 2017. According toThe State of Customer Marketing 2017, out of over 200 marketing leaders primarily from B2B companies surveyed, companies identified …

Seven Marketing Automation Predictions and Best-Practices for 2017

Seven Marketing Automation Predictions and Best-Practices for 2017

It’s safe to say that 2016 will go down in history as one of the strangest in modern times: Trump, Brexit, Leicester City’s winning the Premier League, and the death of so many iconic artists. Fortunately for marketers, it was a great year for marketing automation (MA). Some of the highlights of 2016: approximately 55% of B2B companies are now …

B2B influencers make strides on LinkedIn with focus on what works and what doesn't

B2B influencers make strides on LinkedIn with focus on what works and what doesn’t

With a number of B2B industry leaders standing out amongst a total of 160,000 articles published on the LinkedIn network weekly, influential marketers focusing on management, culture, marketing and social have gained larger followings with 64 times more comments, 52 times more likes, and 24 times more shares on their articles than average users, LinkedIn reports.Each of LinkedIn’s top writers …

How to Close More B2B Deals with Case Studies

How to Close More B2B Deals with Case Studies

Let me guess: you’ve had at least one of these complaints before, right? For some content strategists, the solution to all these problems is simply “more content marketing.” But here’s the thing: content marketing is a pretty far-reaching term that encompasses an entire type of marketing strategy and many different content styles. From white papers to e-newsletters, deciding on the …

Why It's Time to Reset Expectations for Content Marketing

Why It’s Time to Reset Expectations for Content Marketing

Mark Ritson, a marketing professor at the Melbourne Business School in Australia, recently published a column at Marketing Week titled “Is content marketing a load of bollocks?” As you might expect, the column created quite a stir in the content marketing world. Professor Ritson makes two arguments in his column. First, he contends that content marketing isn’t really different from …

Why B2B Influencer Marketing is Your Next Big Thing

Why B2B Influencer Marketing is Your Next Big Thing

According to author Josh Steimle, influencer marketing, which has long been popular in B2C, will grow in use by B2B marketers during 2017. Thought leaders in various industries continue to grow dedicated followings, especially because of the rise of live streaming and podcasts. Livestream reports that 81 percent of internet views reported viewing more content in 2016 than the year …

How Google Killed 1 Million Sales Jobs -

How Google Killed 1 Million Sales Jobs –

In 2015, Forrester predicted that one million of the 4.5 million B2B sales professionals in existence will be out of a job by 2020. The firm explained there are currently four types of B2B salespeople. Order Takers: Reps who sell simple solutions in simple buying environments. According to Forrester, they’ll see a 37% decline, which translates to 600,000 jobs lost. …

7 Creative Ways to Use Social Media for PR

7 Creative Ways to Use Social Media for PR

There are many ways to use social media in your PR strategies. Whether or not you write press releases is not the key focus. The purpose of PR is to have as much positive coverage on your company as possible and as often as possible. With social media being ubiquitously used among consumers, it can be a crucial component in …

Articles or updates: A LinkedIn primer for content marketing

Articles or updates: A LinkedIn primer for content marketing

For content marketing professionals looking to target high-ranking decision–makers on social media, it’s no contest. Data from the latest Fortune Social Register showed70 percent of CEOsuse only one social media network. Unsurprisingly, LinkedIn is the clear winner – it’s the platform of choice for a majority of executives. LinkedIn even surpassed Facebookas the social platform of choice among B2B marketers …