Why Aren't Brands Embracing B2B Influencer Marketing?

Why Aren’t Brands Embracing B2B Influencer Marketing?

Here’s an interesting statistic: 94% of brand marketers who used influencer marketing believe it’s effective. That’s pretty impressive and shows there’s probably something to this marketing tactic. This data comes from an Adweek article citing a survey of 170 CPG, retail, media, and agency marketers. But here’s the problem: where’s the data about whether or not influencer marketing works for …

Are You In Sync With Your Social Media?

Are You In Sync With Your Social Media?

Can we really establish meaningful relationships via social media? Does social media really connect people and help them build long-term, genuine relationships? I would say yes, without a doubt. Recently, I visited the Netherlands to collaborate on my book “Is your marketing in sync or sinking?” with a friend that I met on social media, who actually ended up hosting …

4 Content Marketers Experimenting Their Way to Engagement

4 Content Marketers Experimenting Their Way to Engagement

With more and more organizations jumping onto the content marketing bandwagon we face a question: How do we make our content marketing stand out from the crowd?  One approach is to experiment. We could adapt the lean startup methodology for building products to our content marketing approach.  Lean employs an Ideas —> Code —> Data loop to ship code, then …

How to Embrace the Future of B2B Influencer Marketing

How to Embrace the Future of B2B Influencer Marketing

Despite all the buzz, B2B influencer marketing is still a new frontier. True, the concept has been batted around a lot, but the rules and boundaries of this frontier are still being defined — especially in the B2B space! A just-released study reports that 55% of B2C companies surveyed are running ongoing influencer programs. That compares to only 15% of …

4 Reasons Why B2B Marketers Should Use LinkedIn

4 Reasons Why B2B Marketers Should Use LinkedIn

B2B social media isn’t the easiest of tasks. LinkedIn has become one of the most popularly used and important social networks to reach out to business buyers and build connections with other professionals. With its niche advantage and increase of content marketing, it’s increasingly becoming an outlet for B2B marketers with several advantages. LinkedIn is a platform that enables you …

9 Facets of a Revenue-Driving Content Strategy

9 Facets of a Revenue-Driving Content Strategy

It’s not enough to just have a content strategy and hope it pays off. You need to identify clear goals that content marketing can help you achieve. Then you can research and create content specifically catered to that purpose. Here are the most common content marketing goals for B2B content marketers over the next 12 months: What you choose will …

5 Emerging Content Marketing Trends You Need to Know in 2017

5 Emerging Content Marketing Trends You Need to Know in 2017

If you are looking for information on content marketing strategy, then you are at the right place. Content marketing is an integral part of digital marketing strategy. In 2016, we saw extensive adoption of content based promotion across all industries. In 2017, the practice will continue to thrive even more; especially in low to small and medium scale businesses. Content …

6 Characteristics of Great B2B Content

6 Characteristics of Great B2B Content

We hear a lot that content is king, but companies that produce the best content seem to rule over the largest kingdoms — and B2B content is no exception. “Good enough” just won’t cut it when it comes to content marketing, so what can you do to stand out in the digital crowd? I’ve identified six key characteristics that separate …

Why Interactive Content Is the Future of Content Marketing

Why Interactive Content is the Future of Content Marketing

According to SnapApp, interactive content is “Content that requires the participants’ active engagement – more than simply reading or watching. In return for that engagement, participants receive real-time, hyper-relevant results they care about.”  This type of content comes in the form of interactive infographics, quizzes, calculators, polls and more, and is considered a better way to “educate, entertain, and engage …

10 Essential Rules for Effective LinkedIn Marketing

10 Essential Rules for Effective LinkedIn Marketing

LinkedIn can count on a smaller user base compared to Facebook and Twitter, but the numbers are still relevant for bloggers and social media managers, especially if the niche or industry is B2B. According to Statista, LinkedIn boasted  450 million users in the 2nd quarter of 2016 , and the platform is growing. Numbers of LinkedIn members from 1st quarter …