5 Ways to Drive the Success of Influencer Relations

5 Ways to Drive the Success of Influencer Relations

Last month we published a blog post entitled ‘5 Most Common Reasons why Influencer Marketing Fails’. Now, while we are confident that this article was helpful in pinpointing exactly where brands can go wrong when implementing an influencer relations programme, we appreciate that we’ve only told half the story; what’s a story without a happy ending? Understanding where you can go wrong …

How to Make Your Website a Powerful Marketing Machine

How to Make Your Website a Powerful Marketing Machine

Not so long ago, websites were purely used to deliver product and services information to target customers… But they have morphed into a point-of-sales platform where businesses leverage their website for sales. Selling products or services on websites has become de rigueur and most businesses have jumped on board this money spinner of an idea, and why not? With consumers doing most …

Engagement: How Making Meaningful Connections Leads to Brand Loyalty

Engagement: How Making Meaningful Connections Leads to Brand Loyalty

Transactions, conversions, closing the deal. All good stuff in the grand scheme, but not what we should be focusing on when building sustainable relationships with customers. The problem is that when a transaction is the only goal, there’s little focus on keeping the customer coming back for more. Ten different people who make one-and-done transactions with your business may look …

Social Selling and Personal Branding

Social Selling and Personal Branding

I am often amazed at how little most sales people invest in the value of their own personal brand and lack understanding of what social selling is and how to apply it amongst their kit bag of tools. Avoiding the puns from the late Stuart Baggs of the Apprentice about “I am the brand“, having an online brand is not …

4 Reasons Why B2B Marketers Should Use LinkedIn

4 Reasons Why B2B Marketers Should Use LinkedIn

B2B social media isn’t the easiest of tasks. LinkedIn has become one of the most popularly used and important social networks to reach out to business buyers and build connections with other professionals. With its niche advantage and increase of content marketing, it’s increasingly becoming an outlet for B2B marketers with several advantages. LinkedIn is a platform that enables you …

Why Your Content Marketing Is Failing and How to Fix It

Why Your Content Marketing Is Failing and How to Fix It

Content marketing can be extremely effective for extending your reach, driving traffic and helping you reach your business goals. However, some business owners report that content marketing just isn’t effective for them – or at least isn’t as effective as they’d like. This post will outline some of the most common reasons your content marketing may be failing and what you …

How to Use Content to Get Your Audience to Trust You

How to Use Content to Get Your Audience to Trust You

Why are online reviews so prevalent regardless of industry? It’s because we, as consumers, need to be reassured that whatever we’re paying for is going to deliver on its promises. Integrity is at the heart of this. An honest business that stands by its principles is one that deserves to be trusted. But you can’t just say you have integrity …

7 Tips for Engaging Social Media Marketing

7 Tips for Engaging Social Media Marketing

In today’s world, if you don’t have social media accounts for your company, you’re missing out on customers. Lots of them. People scan social media feeds all day long, and if you want them to stop by your website, you need to be getting helpful, usable information into their newsfeeds. Your company needs a solid and engaging social media presence …

It’s time to get serious about influencers

It’s time to get serious about influencers

2017 has started at quite a pace with a flurry of pitches from both brands and Government clients. There’s been a real new year energy in terms of reviewing and building capability – with much of that energy pointed at Influencer Marketing. L’Oréal has announced greater investment in digital generally and social influencer more specifically. A commitment underscored by their …

The Five Most Important Digital Marketing Skills for 2017

The Five Most Important Digital Marketing Skills for 2017

As marketing technologies, channels, and platforms evolve, the skill sets of digital marketing professionals must evolve as well if businesses are to be able to successfully execute digital marketing strategies in 2017. Does your marketing team have the most important skills it needs for continued success and enhanced efforts? To identify potential talent gaps you’ll need to hire for, check …