New Influencer Marketing Research Has Four Key Findings

New Influencer Marketing Research Has Four Key Findings

Call me a decisive nerd, but I enjoy gathering the research required to make an informed decision, and eagerly awaiting the outcome. No matter the occasion, I rarely make a choice without turning to a trusted source for advice. This is the new normal. According to Nielsen, 92 percent of consumers trust peer recommendations over other forms of advertising. This …

How To Handle Negative Feedback on Social Media

How To Handle Negative Feedback on Social Media

According to eMarketer, of businesses in the United States with a minimum of 100 employees, 87 percent utilized social media marketing within the last year. While that is certainly a large number, clearly not all businesses are taking advantage of the benefits offered by social media marketing. Many businesses that are not putting social media marketing to work for them may …

Why a Content Strategy Is More Important Than Creation

Why a Content Strategy Is More Important Than Creation

As the prices of Super Bowl ads increase, so too must the marketing budget used to promote those ads. More companies are sharing teasers to their Super Bowl ads via social media before the game with hopes that they’ll be written about and shared in anticipation. Client takeaway: The average cost of a 30-second ad for the big game is …

Influencer Marketing Must Focus on Customer Needs: Report

Influencer Marketing Must Focus on Customer Needs: Report

Influencer marketing offers much opportunity for brands willing to invest time and resources and place customer experience at the forefront of their marketing strategies, according to a new report. But for this to happen, there’s still a lot of work to be done, according to a new report, “Influence 2.0: The Future of Influencer Marketing,” from Traackr and Altimeter Group. …

5 marketing tips to help you reach the price-sensitive customer

5 marketing tips to help you reach the price-sensitive customer

Every target market is different and trying to use the same tactics on each demographic can yield less than satisfactory results. With that being said, you can’t approach price-sensitive customers with the same strategy that you use to reach customers who fall on the upper end of the spending echelon. You must adjust your marketing messaging to satisfy their needs. …

Top Online Marketing Tips For Law Firms

Top Online Marketing Tips For Law Firms

No matter now successful a law firm may be, when it comes to online marketing, you can’t afford to drop the ball. High profile law firms such as Lamber Goodnow are well known because of a strong media presence and their innovative technology solutions. However, smaller firms stand a very real chance of being shunted aside in a competitive marketplace. …

Why Does LinkedIn Have No Serious Competitors?

Why Does LinkedIn Have No Serious Competitors?

With millions of highly skilled employees on LinkedIn, the professional networking site is an essential tool for corporate and agency recruiters alike. The ‘serious network’ has been the dominant player since it first launched in 2003 and no new platforms have seriously challenged its market position. The world’s largest professional social network has over 467 million users worldwide, including 133 …

5 common marketing automation mistakes

5 common marketing automation mistakes

Did you know that many world renowned marketers use marketing automation to reach out to their audience? The statistics further claim that 63 percent of companies successful in Marketing Automation plan to increase their Marketing Automation budget. However, there is always the question of whether companies are making the best use of marketing automation technology for the best results. For …

7 Reasons Your Audience Isn't Connecting With Your Brand

7 Reasons Your Audience Isn’t Connecting With Your Brand

With the growing prominence of digital marketing, customers are coming to expect a more personalized experience, and today’s savvy brands are doing everything they can to measure up. If you don’t connect with your customers in a personal way, you’ll fall behind competitors that do. That’s just the way business works these day. So whether you’re a startup or an …

Where Did Your Pitch Go Wrong? Experienced Entrepreneurs Share Their Mistakes

Where Did Your Pitch Go Wrong? Experienced Entrepreneurs Share Their Mistakes

Amy Errett is CEO and Founder of Madison Reed, a startup revolutionizing every aspect of the home hair care experience. Amy founded Madison Reed with years of business and operating expertise as a leading entrepreneur, senior executive, venture capitalist and social-mission visionary, under her belt. Previously she was a General Partner and ran the Bay Area office of Maveron – …