How to Use Content to Get Your Audience to Trust You

How to Use Content to Get Your Audience to Trust You

Why are online reviews so prevalent regardless of industry? It’s because we, as consumers, need to be reassured that whatever we’re paying for is going to deliver on its promises. Integrity is at the heart of this. An honest business that stands by its principles is one that deserves to be trusted. But you can’t just say you have integrity …

7 Tips for Engaging Social Media Marketing

7 Tips for Engaging Social Media Marketing

In today’s world, if you don’t have social media accounts for your company, you’re missing out on customers. Lots of them. People scan social media feeds all day long, and if you want them to stop by your website, you need to be getting helpful, usable information into their newsfeeds. Your company needs a solid and engaging social media presence …

It’s time to get serious about influencers

It’s time to get serious about influencers

2017 has started at quite a pace with a flurry of pitches from both brands and Government clients. There’s been a real new year energy in terms of reviewing and building capability – with much of that energy pointed at Influencer Marketing. L’Oréal has announced greater investment in digital generally and social influencer more specifically. A commitment underscored by their …

The Five Most Important Digital Marketing Skills for 2017

The Five Most Important Digital Marketing Skills for 2017

As marketing technologies, channels, and platforms evolve, the skill sets of digital marketing professionals must evolve as well if businesses are to be able to successfully execute digital marketing strategies in 2017. Does your marketing team have the most important skills it needs for continued success and enhanced efforts? To identify potential talent gaps you’ll need to hire for, check …

How to perfect your personal brand

How to perfect your personal brand

Brand is not a buzzword – it’s an essential and profitable characteristic of business that needs to be developed with care and attention. How we communicate with each other is intrinsic to how we are perceived, whether that be by family, friends or colleagues. One professional who knows this better than most is Deborah Lee, Social Media Branding Specialist and …

Use Social Media to Connect Face to Face With Your Business Network to Drive Your Success

Use Social Media to Connect Face to Face With Your Business Network to Drive Your Success

When will we ever use this in the real world? I remember hearing that question posed by students over and over again when I was in school. Now, years later, as the founder of Social Marketing Solutions, I get questions from entrepreneurs about social media and how they can convert online interactions into real world relationships that have tangible benefits …

How To Properly Identify Your Target Audience

How To Properly Identify Your Target Audience

As an entrepreneur, you understand that market research is a must. What many business owners fail to realize is that they probably shouldn’t conduct market research themselves. You shouldn’t even hand the task off to an in-house marketing person or team. If you have the budget for a marketing department, it’s best to utilize that resource for content marketing or one-off …

Social Media Has Become the High School of the World

Social Media Has Become the High School of the World

So, what can you do when you start out as a nobody?    I think gaining popularity on social media is actually a lot easier than it was trying to be popular in high school. The reason – there are proven guidelines and advice from experts that, if followed like a blueprint, can lead to success.    First of all, …

Why User-Generated Content Reigns Supreme In The Age of Social Media

Why User-Generated Content Reigns Supreme In The Age of Social Media

It’s pretty amazing to see how technology has evolved in such a short period of time. Long gone are the days of Napster, MySpace, and AOL dial-up dominating the online market. Today, social media platforms reign supreme in the digital universe. From Facebook to Instagram to Pinterest, these social mediums have become integral components of our everyday lives. Look no …

How to Overcome Your Fear of Self-Promotion

How to Overcome Your Fear of Self-Promotion

Do you feel hesitant to share links to your blog posts on your Facebook page, or even on LinkedIn? You don’t want to be that self-promotional. Right? You don’t want your friends and biz contacts to just think all you do is market. You don’t want to just be all sales all the time. For some reason one of my …