5 Most Common Reasons why Influencer Marketing Fails

5 Most Common Reasons why Influencer Marketing Fails

Let’s get straight to the point; brands recognize the huge opportunity within Influencer Marketing but not many brands feel that they are being successful at it. Especially with large enterprises the hiatus that is left between blue sky thinking and operational reality is arguably larger than the shock of a Trump news conference. In a time where brands often say “Influencer …

5 Reasons Why You Need to Take Advantage of Influencer Marketing

5 Reasons Why You Need to Take Advantage of Influencer Marketing

Influencer marketing is one of the hottest, and effective, ways to get your brand in front of a massive targeted audience. Why? Because it works, and works extremely well. My agency has been in the influencer marketing game since long before it was a buzzword, and it’s become such a large business that we launched a second agency, blerrp , …

Why influencers are not programmatic

Why influencers are not programmatic

Influence relationship management and marketing is one of my favorite topics to discuss with clients, and it’s a topic I’ve addressed before. Long before influencer marketing became an industry buzzword, consumers were reacting positively to branded messages from experts and key opinion leaders. But the rise of social media has enabled brands and agencies to ramp up what was already …

How To Do Influencer Marketing Campaigns That Really Work

How To Do Influencer Marketing Campaigns That Really Work

Years ago, a company called General Mills hit upon a marketing tool that catapulted a boring breakfast cereal, Wheaties, into a major revenue machine. They began to call it the “breakfast of champions” and featured famous athletes on its boxes – product endorsers who were idolized by every kid. This was “influencer marketing” at its finest. Obviously, “influencer marketing” has …

How to Best Avoid the Pitfalls of Shiny Object Syndrome in Influencer Marketing

How to Best Avoid the Pitfalls of Shiny Object Syndrome in Influencer Marketing

Disney and YouTube are both catching heat this week because of their association with the reigning king of YouTube influencers, PewDiePie. They both deserve it. Influencer marketing is the buzzword du jour for advertisers right now. Brands hunger for the authenticity that content created by genuine fans can bring. Keeping it real is important during a time when people rely …

How Content Marketing Can Fuel your Entrepreneurial Success

How Content Marketing Can Fuel your Entrepreneurial Success

Can content marketing work? Is content marketing a buzzword or solid business plan? What’s the surest way to startup failure? Follow old, outdated rules. If the same old, same old isn’t working and your ideas are going nowhere, you need something new. The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it …

The Paradox Of Buying Influence

The Paradox Of Buying Influence

“You keep using that word. I do not think it means what you think it means.” Inigo Montoya, The Princess Bride. Influencer marketing is somehow both buzzword of the moment and the ‘next big thing’. See “10 Reasons Why Influencer Marketing is the Next Big Thing” or any one of dozens of such recent articles. As ad-blocking grows, two thirds …

How to perfect your personal brand

How to perfect your personal brand

Brand is not a buzzword – it’s an essential and profitable characteristic of business that needs to be developed with care and attention. How we communicate with each other is intrinsic to how we are perceived, whether that be by family, friends or colleagues. One professional who knows this better than most is Deborah Lee, Social Media Branding Specialist and …

Integrate Your Offerings to Create a True Omni-Channel Experience

Integrate Your Offerings to Create a True Omni-Channel Experience

The term “omni-channel” is more than just a marketing buzzword, it’s a significant shift in the marketing ethos—one that calls upon marketers to provide a seamless experience, no matter the channel or device. It means viewing the experience through the eyes of your customer and understanding that their journey may begin on one channel and move to another as they …

Now I need a personal brand? Seriously?

Now I need a personal brand? Seriously?

It sounds like another buzz word. A passing trend. Another road block between you and your next “best job ever.” You’ve put in your educational time getting degreed and/or trained. You’ve beefed up your work experience and related skills. You did the hard part … now you’ve got to launch your own personal marketing campaign? Yes. Yes, you do. If …