6 Charts Showing How Social Media Influencers Work With Brands

6 Charts Showing How Social Media Influencers Work With Brands

Travel brands want to reach new audiences and regularly use social media influencers with large social media followings to connect with them. Marketers and influencers alike agree that the authenticity of a social media project should be grounded in every campaign, and that it’s best to work with each other directly rather than going through agencies or other services. But they diverge …

The Art Of Repurposing Content

The Art Of Repurposing Content

As every business owner knows, the best way to stay ahead of the competition is to create high quality, in-depth content and use it effectively in your online marketing. While this is achievable, you will have to invest copious amounts of time brainstorming, researching, and creating posts appropriately targeted to your audience, offering them valuable information and generating a constant …

Importance of Influencer Marketing

Importance of Influencer Marketing

As confidence in traditional advertising tactics continues to plummet, consumers are searching for new ways to find quality products. Now is the best time for companies to focus on influencer marketing. Influencers in advertising are people who have earned the trust of thousands by way of strong online or in-person presence. They are not always celebrities, though individuals working in …

4 Techniques Successful People Use to Make a Positive First Impression

4 Techniques Successful People Use to Make a Positive First Impression

While you may hope that people will take the time to get to know you before making assumptions about you, the reality is that first impressions are everything. If you aren’t wowing people within the first few seconds of meeting, you’ll face an uphill battle when it comes to shifting their opinions. Why first impressions matter. You may think first impressions …