5 Hot Digital Marketing Trends For 2017

5 Hot Digital Marketing Trends For 2017

Marketing technology continues to advance and deliver ever more engaging digital experiences. Here, in no particular order, are five of the biggest trends for digital marketing professionals to look out for throughout 2017. These are essential areas for them to consider as they seek to make the biggest return on their investment. With more than 1.79 billion users every month, …

4 Trends in Social Media That Are Changing the Game

4 Trends in Social Media That Are Changing the Game

Savvy brands have been using social media to engage with their audiences for a long time, and with continuous changes, updates, and additions making these platforms better and easier to use, brands no longer have an excuse to avoid using social. As a marketer and leader, you have your choice of free social media tools to save you time and …

Three Game-Changing Trends for Mobile Marketing in 2017

Three Game-Changing Trends for Mobile Marketing in 2017

2016 was a big year for mobile marketing, but 2017 will be even bigger. A few tech trends looming on the horizon are going to make an impact on the work of all mobile marketers—whether they know it or not. Predictive analytics, chatbots, and intelligent marketing automation are going to dominate the coming year in mobile marketing, according to research …

Don't Miss These 3 Social Media Trends in 2017

Don’t Miss These 3 Social Media Trends in 2017

We’ve just finished one of the biggest social media years ever. Live video became huge, fueled by Periscopeand Facebook Live. Half-baked ideas for apps came and went. We still have no idea if Twitter will survive. 2016 planted several key seeds that will blossom in 2017. From what I can see, here are the biggest social media trends of the …

What Facebook's Head of Advertising Wants to See Happen in 2017

What Facebook’s Head of Advertising Wants to See Happen in 2017

During his long tenure at Facebook, Andrew Bosworth has been tasked with creating both the company’s newsfeed and its mobile advertising strategy. Now, Bosworth—Facebook’s vp of ads and business—has his sights set on another shift in how people use the plaform by making it more useful. Bosworth, a close advisor to CEO Mark Zuckerberg, believes people don’t use smartphones in …

Machine Intelligence Revolutionizing Marketing

Machine Intelligence Revolutionizing Marketing

The past decade has witnessed tremendous influx of technology across all aspects of business operations. Organizations are increasingly turning to automation, artificial intelligence and robotics to bring about a transformation in their revenue generation capability, reduction in costs and increase in efficiency. Indian banking leaders like ICICI and HDFC have piloted using humanoids/robots to bring about operational efficiency by intelligently …

How to Use Social Media to Generate Traffic and Influence Behaviour

How to Use Social Media to Generate Traffic and Influence Behaviour

Social media can help you increase brand awareness, drive traffic to your website, generate leads and influence buying behaviour. Do you get these results?  Let’s say you have a business, online or offline, it doesn’t matter. How do you find and communicate with your audience? This is the most important thing in business. If you can’t find a channel to …