The Top 25 Small Business Influencers You Need To Know

The Top 25 Small Business Influencers You Need To Know

Small businesses need a lot of learning from different sources, experts and journals. There are lots of personalities who can give you an advice on your problems, or guide you in a better direction. These influencing personalities can make your small business a success. All you need to do is follow their lead. Twitter has lots of small business influencers, …

Influencer Marketing Must Focus on Customer Needs: Report

Influencer Marketing Must Focus on Customer Needs: Report

Influencer marketing offers much opportunity for brands willing to invest time and resources and place customer experience at the forefront of their marketing strategies, according to a new report. But for this to happen, there’s still a lot of work to be done, according to a new report, “Influence 2.0: The Future of Influencer Marketing,” from Traackr and Altimeter Group. …

Where Did Your Pitch Go Wrong? Experienced Entrepreneurs Share Their Mistakes

Where Did Your Pitch Go Wrong? Experienced Entrepreneurs Share Their Mistakes

Amy Errett is CEO and Founder of Madison Reed, a startup revolutionizing every aspect of the home hair care experience. Amy founded Madison Reed with years of business and operating expertise as a leading entrepreneur, senior executive, venture capitalist and social-mission visionary, under her belt. Previously she was a General Partner and ran the Bay Area office of Maveron – …

Influence 2.0: The customer-centric future of influencer marketing

Influence 2.0: The customer-centric future of influencer marketing

A new report has been released evaluating the current state of influencer marketing, predicting ways in which the practice can strategically evolve for customer centricity. Influencer relationship management software Traackr partnered with TopRank Marketing and Altimeter principal analyst Brian Solis to globally survey 102 enterprise brand strategists and marketers on current and future investments and executions in the field, demonstrating …

5 Ways to Stand Out from Other Salespeople

5 Ways to Stand Out from Other Salespeople

Your job is to sell, right? Your product is pretty good, maybe even great… right? This should be easy, right? Competition is fierce. No great idea goes uncopied. No decent company is in the game to lose, and it is blatantly obvious who the most valuable buyers are. That’s why most of them will do almost anything to avoid clueless, …

Are You Seizing the Power of Social Media Attribution?

Are You Seizing the Power of Social Media Attribution?

Few digital marketers entirely neglect marketing analytics. But are they seizing their full power? Hardly. Most just scratch the surface of what’s possible. The challenge is magnified in the social media realm. While your average tweeters usually take inventory of the basics, such as share counts and likes, very few are equipped to unravel deeper and more meaningful data that can …

How LinkedIn Connections Work And How You Can Utilise Them For Your Business Marketing

How LinkedIn Connections Work And How You Can Utilise Them For Your Business Marketing

LinkedIn is the world’s largest business networking and marketing association, having 450 million members in June 2016. Therefore, as a B2B marketing tool, the strength of the platform lies in the connections you make, and how you leverage these relationships to grow your business. It is easy enough to get connections on LinkedIn, but in order to use them to …

How to Easily Measure Instagram Success

How to Easily Measure Instagram Success

We’ve talked before about how to use Onlypult to schedule one or more posts to one or more Instagram accounts, so you can take a look at that article if you’d like to learn more about that functionality. Today, instead, I’d like to focus on how you can use Onlypult to monitor your brand performance and gauge how successful (or …

How to Prove the Value of Social Media to Your CMO

How to Prove the Value of Social Media to Your CMO

Have you ever sat through a presentation that wasn’t meant for you? You stare blankly at a screen of numbers and nonsensical acronyms, then you disengage after five minutes and daydream about your after-work bike ride. When you’re trying to prove the value of social media to your CMO—or even CEO—you can’t afford to lose their attention. Their time is …

How to do influencer marketing right in 2017

How to do influencer marketing right in 2017

This article and expertise was originally published on Forbes. Are you tired of hearing about influencer marketing yet? Well according to just about every year-end review, it’s among the top trends for 2017 so you’d better get moving if you want to keep up. A study published in eMarketer showed that nearly 85% of marketing and communications professionals worldwide expected to …