Why Twitter Won't Be Around in 5 Years

Why Twitter Won’t Be Around in 5 Years

The favorite social networkof our 45th President might not even live to see the end of his first term. While Facebook has been on a rocketship of fiscal growth, the userbase ofTwitterhas remained largely stagnant over the past couple of years. Many experts (and shareholders) feel that Twitter isn’t long for this world — and I agree. Twitter has failed …

5 Steps To An Influencer Marketing Strategy

5 Steps To An Influencer Marketing Strategy

Influencer marketing is vital for any consumer-facing brand in 2017. The concept is certainly not new. Many brands have used influencers as marketing assets in some form or another for decades. So, how has influencer marketing evolved ? The rise of new platforms like Instagram, Pinterest, YouTube, and Snapchat have been the game changer for influencer marketing. “It’s the current …