How audience profiling

How audience profiling, based on real-time online customer interactions, reveals the faces in the crowd

Today’s scattergun approach to targeting, based on wide demographic assumptions, overlooks an important fact for marketers: Target audiences are made up of real people. Getting to know customers and prospects on a personal level is the only way marketers can truly understand what will be relevant to them, what they want and need and what will motivate them to buy. …

9 Ways to Turn Visitors Into Fans With Engaging Content

9 Ways to Turn Visitors Into Fans With Engaging Content

You may feel like a success as you watch how many visitors come to your site and the metrics just continue to climb and climb. Unfortunately, these numbers mean nothing if those visitors don’t actually transform into buyers. Think of it in terms of a retail or department store. The store wouldn’t last long if it had thousands of visitors …

Who Really Influences Your Customers?

Who Really Influences Your Customers?

Tips for Identifying the Right Influencers to Work With Renowned marketing expert Jay Baer once commented that “true influence drives action, not just awareness”, and never has this phrase rung truer than in the age of influencer marketing achat cialis 20 france. By now, most savvy brands have cottoned onto the fact that influencers are one of the most (if …