5 reasons why influencer marketing will be a go-to marketing gimmick in 2017

5 reasons why influencer marketing will be a go-to marketing gimmick in 2017

Influencer-marketing has moved from being a buzzword to value creation. Want inspiration on food? Or do you need to do a recce on what car to buy next? Everyone goes online to check! Thus, it makes it imperative for brands to have reviews available on all digital platforms to communicate their brand message effectively to the right mix of target …

In B2B industries

In B2B industries, investment in customer marketing will grow in 2017

Business-to-business ‘customer marketers’ may be the new rising stars in the marketing department, with 93% of organizations expecting to build up their customer marketing efforts this year, while 62% will increase their staff or budgets in this area in 2017. According toThe State of Customer Marketing 2017, out of over 200 marketing leaders primarily from B2B companies surveyed, companies identified …

Why influencers are not programmatic

Why influencers are not programmatic

Influence relationship management and marketing is one of my favorite topics to discuss with clients, and it’s a topic I’ve addressed before. Long before influencer marketing became an industry buzzword, consumers were reacting positively to branded messages from experts and key opinion leaders. But the rise of social media has enabled brands and agencies to ramp up what was already …

The 3 Pillars of Successful Influencer Outreach

The 3 Pillars of Successful Influencer Outreach

For smaller businesses, it’s becoming increasingly difficult to ‘get your message heard’ in a saturated virtual market. It’s an experience comprising of frustration and many sleepless nights for entrepreneurs and their devoted teams alike… In a world where we are fixated by everything ‘online’, Digital Marketing is ubiquitous and nothing less than essential. But it’s evolving, and will continue to …

Why B2B Influencer Marketing is Your Next Big Thing

The 8 Step Influencer Marketing Strategy To Help You Get To The Top

In today’s extremely competitive digital marketing scene, it is becoming increasingly difficult for SMB owners to stand out. It’s because of this; many business owners have directed their attention towards influencer marketing in order to leverage the power of word of mouth that can be provided by an authority within their industry. If you too are interested in utilizing the …

How Hotels Can Fill Their Rooms via Twitter

How Hotels Can Fill Their Rooms via Twitter

The average frequent flyer spends at least one hour researching prospective hotels online in his or her destination before booking a flight. In 2017, it will be a marketing sin for hotels not to have a presence on Twitter, which boasted 319 million monthly active users as of the fourth quarter of 2016. Also, Twitter provides a two-way communication channel between …

How Not to Get Turned Down by Influencers

How Not to Get Turned Down by Influencers

As the face of communication changes to a widely digital spectrum, it’s important for businesses and brands to realize the importance and value of influencers in their marketing plan. What is an influencer? An influencer is an individual who has an impact on a niche market, audience or community. Influencers are not just individuals who can help your plan become …

Give Them Something to Talk About: Using Digital Marketing to Promote Your Event (Part 1)

Give Them Something to Talk About: Using Digital Marketing to Promote Your Event (Part 1)

In what may be one of the greatest understatements ever, B2B events are a lot of work. Those who have managed events already know this; if you’re joining their ranks, you’re going to learn it fast. Event logistics are often top-of-mind, but effective promotion should be done hand-in-hand with your planning. All your efforts to design a great event will …

Do you need a massive audience to be huge in social media?

Do you need a massive audience to be huge in social media?

Do you need a massive audience to be huge in social media? Recently, my dear friend  Kristen Daukas and I had an interesting exchange in the comment section about audience size and I thought it would be fun to blow it out into a blog post since it is such a relevant topic. Kristen wrote: “Content may be king but …

How to Create a Killer Personal Brand

How to Create a Killer Personal Brand

Recently, I had an interesting coffee date with my husband. Not that our coffee dates are usually boring but you know… they’re more a couple of hours just to ourselves where we usually wind up discussing our kids… which we are trying to take a small break from… *cue Alanis in the background* Anyway, back to the interesting part of …