Integrate Your Offerings to Create a True Omni-Channel Experience

Integrate Your Offerings to Create a True Omni-Channel Experience

The term “omni-channel” is more than just a marketing buzzword, it’s a significant shift in the marketing ethos—one that calls upon marketers to provide a seamless experience, no matter the channel or device. It means viewing the experience through the eyes of your customer and understanding that their journey may begin on one channel and move to another as they …

Personal branding

5 Keys to Select the Perfect Influencer for Your Brand

Every day brand come up with new ideas to improve communication with their potential clients, to boost their branding and better their company’s position in the market. Influencer marketing is one of the strategies that’s grown the most in the past few years. It’s all about selecting people with influence on the Internet to promote your brand, product or service. …

Data becoming indispensable to marketers around the world

Data becoming indispensable to marketers around the world

Data has become an indispensable part of every area of the industry, with 80% of professionals describing it as critical to their marketing and advertising efforts, according to a new global report covering 18 countries. The third edition of the annual Global Review of Data-Driven Marketing and Advertising has once again revealed the starring role data-driven marketing and advertising (DDMA) …

10 Tips To Improve Personal Branding Through Social Media

10 Tips To Improve Personal Branding Through Social Media

Looking to build your personal brand? Looking to get recognized as an expert or celebrity in your field? Social media is the best source in order to achieve that. Here are a few tips that will help you with personal branding & stand out among others.   1. Choose platforms wisely There are endless social platforms available and you’re free …

10 Things Smart People Do to Master Business Conversations

10 Things Smart People Do to Master Business Conversations

I’ve been writing a lot lately about how to improve communication skills, especially if you’re in a leadership role. The irony of it all is that it’s a skill not enough leaders have. I know this because it still tops the list for clients requesting communication coaching or training. Last week, I called a lot of people to the carpet …

5 reasons why influencer marketing will be a go-to marketing gimmick in 2017

5 reasons why influencer marketing will be a go-to marketing gimmick in 2017

Influencer-marketing has moved from being a buzzword to value creation. Want inspiration on food? Or do you need to do a recce on what car to buy next? Everyone goes online to check! Thus, it makes it imperative for brands to have reviews available on all digital platforms to communicate their brand message effectively to the right mix of target …

In B2B industries

In B2B industries, investment in customer marketing will grow in 2017

Business-to-business ‘customer marketers’ may be the new rising stars in the marketing department, with 93% of organizations expecting to build up their customer marketing efforts this year, while 62% will increase their staff or budgets in this area in 2017. According toThe State of Customer Marketing 2017, out of over 200 marketing leaders primarily from B2B companies surveyed, companies identified …

Why influencers are not programmatic

Why influencers are not programmatic

Influence relationship management and marketing is one of my favorite topics to discuss with clients, and it’s a topic I’ve addressed before. Long before influencer marketing became an industry buzzword, consumers were reacting positively to branded messages from experts and key opinion leaders. But the rise of social media has enabled brands and agencies to ramp up what was already …