5 Ways Your Social Media Posts Improve Your SEO

5 Ways Your Social Media Posts Improve Your SEO

Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. But the experience of industry professionals has been universal—highly engaged content has much greater SEO value than do less popular pages. And that makes sense. Google’s algorithm is designed—and is constantly being tweaked—to find and rank high-quality, useful content for each search query. …

Influencer marketing: where we’re headed in 2017

Influencer marketing: where we’re headed in 2017

Early in 2016, we promised that this would be the year that influencer marketing would become mainstream. We wrote about the progress that influencer marketing made in 2016, but as a marketer, you always need to be looking forward to be prepared for what the future holds. So what direction can we expect influencer marketing to take in 2017? We’ve …

6 Secrets to Getting a Social Influencer's Attention

6 Secrets to Getting a Social Influencer’s Attention

A recommendation could instantly net you some new followers and set you up for future opportunities (such as interviews and collaborative content) with that influencer. And that’s all good and well. However, if you’ve ever tried executing this strategy on a whim, you know it’s not that simple. Influencers generally have hundreds of thousands of followers, and getting their attention isn’t …

5 Ways to Integrate Social Media and Influencer Marketing

5 Ways to Integrate Social Media and Influencer Marketing

So you want to work with influencers to leverage your social media marketing campaign. But you’re not sure where to start, or what kind of content you should create. There are plenty of options for those who wish to integrate influencers into their social media marketing. Find out five strategies below, and learn how each can benefit your brand: Your …

How Not to Get Turned Down by Influencers

How Not to Get Turned Down by Influencers

As the face of communication changes to a widely digital spectrum, it’s important for businesses and brands to realize the importance and value of influencers in their marketing plan. What is an influencer? An influencer is an individual who has an impact on a niche market, audience or community. Influencers are not just individuals who can help your plan become …

Getting Your Community Involved In Your Purpose

Getting Your Community Involved In Your Purpose

Companies that want to be purpose driven have several challenges to contend with on their journey towards purpose. The first is to define what that purpose is, or why it is you do what you do? The second challenge you’ll face is engaging your community – all the people who serve or are served by that purpose – and getting …

Building

Building, Growing & Sustaining Social Communities [includes Slideshare Presentation]

When building communities, the focus shouldn’t be on how fast you can launch a Facebook page, blog or Instagram account. Instead direct attention to learning the details about your audience so that you can deliver them the highest value content, conversation and engagement at every touch point with you and your brand. Below are the highlights from the 1.5 hour …

10 Creative Brands Making Instagram Stories Now

10 Creative Brands Making Instagram Stories Now

Last week, we explained Instagram Stories, broke down how they compare to Snapchat, and gave you the marketers’ perspective. But we know that, even when you have the facts, sometimes you need a little creative inspiration to get your social content machine whirring. That’s why I’ve done some scouting and found the early adopters of Instagram Stories. Here’s what the savviest, most forward-thinking …

4 Reasons Why B2B Marketers Should Use LinkedIn

4 Reasons Why B2B Marketers Should Use LinkedIn

B2B social media isn’t the easiest of tasks. LinkedIn has become one of the most popularly used and important social networks to reach out to business buyers and build connections with other professionals. With its niche advantage and increase of content marketing, it’s increasingly becoming an outlet for B2B marketers with several advantages. LinkedIn is a platform that enables you …