Getting Your Community Involved In Your Purpose

Getting Your Community Involved In Your Purpose

Companies that want to be purpose driven have several challenges to contend with on their journey towards purpose. The first is to define what that purpose is, or why it is you do what you do? The second challenge you’ll face is engaging your community – all the people who serve or are served by that purpose – and getting …

Building

Building, Growing & Sustaining Social Communities [includes Slideshare Presentation]

When building communities, the focus shouldn’t be on how fast you can launch a Facebook page, blog or Instagram account. Instead direct attention to learning the details about your audience so that you can deliver them the highest value content, conversation and engagement at every touch point with you and your brand. Below are the highlights from the 1.5 hour …

10 Creative Brands Making Instagram Stories Now

10 Creative Brands Making Instagram Stories Now

Last week, we explained Instagram Stories, broke down how they compare to Snapchat, and gave you the marketers’ perspective. But we know that, even when you have the facts, sometimes you need a little creative inspiration to get your social content machine whirring. That’s why I’ve done some scouting and found the early adopters of Instagram Stories. Here’s what the savviest, most forward-thinking …

4 Reasons Why B2B Marketers Should Use LinkedIn

4 Reasons Why B2B Marketers Should Use LinkedIn

B2B social media isn’t the easiest of tasks. LinkedIn has become one of the most popularly used and important social networks to reach out to business buyers and build connections with other professionals. With its niche advantage and increase of content marketing, it’s increasingly becoming an outlet for B2B marketers with several advantages. LinkedIn is a platform that enables you …

5 Things to Keep in Mind When Building a Professional Community

5 Things to Keep in Mind When Building a Professional Community

It’s not easy building a professional community from the ground up, but Noelle O’Reilly has managed just that: her inaugural Dublin Tech Summit hosted over 10,000 attendees on February 15th and 16th, 2017. Here’s how O’Reilly has made it all happen: Where your network meets is crucial. If you’re spending time in an area that’s run down or hard to …

What’s Next for Influencer Marketing in 2017

What’s Next for Influencer Marketing in 2017

Sarah Ware, CEO of Markerly shares her predictions for influencer marketing in 2017 including the creation of new, in-house influencer networks and the continued growth of micro-influencers This past year has been a time of exceptional growth in the marketing community with brands expanding their methods and platforms used for reaching consumers. In particular, we saw brands relying heavily on …

How to Build Your Network (When You Don't Know Anyone)

How to Build Your Network (When You Don’t Know Anyone)

Before my wife and I settled in Austin, TX last year, we lived in 12 apartments in nine cities over the last 10 years. And while the digital nature of my work means that much of my network is only a mouse-click away, it was definitely challenging to move to new cities like Minneapolis and Austin without knowing many people …

AI Could Help Community Managers Boost Engagement

AI Could Help Community Managers Boost Engagement

Community managers should leverage machine learning and artificial intelligence (AI) to personalize content for their communities and foster relevant and engaging dialogue. That point was hammered home by Amith Nagarajan, CEO of Aptify, who spoke yesterday during webinar in honor of Community Manager Appreciation Day. Nagarajan, whose company provides enterprise software to membership organizations, was one of the interviewees in a …

5 Ways Your Social Media Posts Improve Your SEO

5 Ways Your Social Media Posts Improve Your SEO

Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. But the experience of industry professionals has been universal—highly engaged content has much greater SEO value than do less popular pages. And that makes sense. Google’s algorithm is designed—and is constantly being tweaked—to find and rank high-quality, useful content for each search query. …