Social Media Marketing: HP finds its voice on Snapchat and sees a 10x increase in engagement

Social Media Marketing: HP finds its voice on Snapchat and sees a 10x increase in engagement

When venturing into Snapchat, a new social media platform for HP, the team knew they had to create a content plan, while also challenging themselves to put up on-the-fly content. Through over a year of consistently testing what worked with users and what didn’t, HP finally found a voice on the platform and a steady source of engaging content. See …

Making The Business Case For Customer Success

Making The Business Case For Customer Success

The fast growing recognition of Customer Success is a survival tactic for most SaaS companies today. However, with Customer Success, the customer is the beneficiary of an exceptional customer experience and is extracting the maximum value from the product or service they have purchased from you. In the end, it will be a win/win for all. Despite the obvious, if a …

5 Steps to Get inside Your Ideal Customer’s Head

5 Steps to Get inside Your Ideal Customer’s Head

In every movie or TV show about telepathy, there’s a scene where the main character collapses in a heap, unable to shut out a barrage of inner monologues. Imagine the torment of being able to hear people’s thoughts, the director seems to say. Helpless against a litany of other people’s wants and needs! How horrible! Scenes like that don’t faze …

5 common marketing automation mistakes

5 common marketing automation mistakes

Did you know that many world renowned marketers use marketing automation to reach out to their audience? The statistics further claim that 63 percent of companies successful in Marketing Automation plan to increase their Marketing Automation budget. However, there is always the question of whether companies are making the best use of marketing automation technology for the best results. For …

5 Big Content Marketing Strategy Trends to Know This Year

5 Big Content Marketing Strategy Trends to Know This Year

If you want your content marketing to succeed, then you need a strategy. You can’t just create content and expect people to find it and love it. When creating your content, you need to keep three important elements in mind: So when it comes to creating content, what are the most effective content types for companies? And what are the …

Are You Seizing the Power of Social Media Attribution?

Are You Seizing the Power of Social Media Attribution?

Few digital marketers entirely neglect marketing analytics. But are they seizing their full power? Hardly. Most just scratch the surface of what’s possible. The challenge is magnified in the social media realm. While your average tweeters usually take inventory of the basics, such as share counts and likes, very few are equipped to unravel deeper and more meaningful data that can …

How LinkedIn Connections Work And How You Can Utilise Them For Your Business Marketing

How LinkedIn Connections Work And How You Can Utilise Them For Your Business Marketing

LinkedIn is the world’s largest business networking and marketing association, having 450 million members in June 2016. Therefore, as a B2B marketing tool, the strength of the platform lies in the connections you make, and how you leverage these relationships to grow your business. It is easy enough to get connections on LinkedIn, but in order to use them to …

How to reverse engineer a content marketing strategy through the customer journey

How to reverse engineer a content marketing strategy through the customer journey

It’s no secret that content marketing is an effective method for reaching and engaging the customer. Through effective storytelling, brands can tap into the emotion of the customer to produce affinity, loyalty, and even advocacy. However, a content marketing strategy lacking in a clear understanding of the customer’s journey can backfire at worst and produce haphazard results at best. I …

How to Prove the Value of Social Media to Your CMO

How to Prove the Value of Social Media to Your CMO

Have you ever sat through a presentation that wasn’t meant for you? You stare blankly at a screen of numbers and nonsensical acronyms, then you disengage after five minutes and daydream about your after-work bike ride. When you’re trying to prove the value of social media to your CMO—or even CEO—you can’t afford to lose their attention. Their time is …