Are You Seizing the Power of Social Media Attribution?

Are You Seizing the Power of Social Media Attribution?

Few digital marketers entirely neglect marketing analytics. But are they seizing their full power? Hardly. Most just scratch the surface of what’s possible. The challenge is magnified in the social media realm. While your average tweeters usually take inventory of the basics, such as share counts and likes, very few are equipped to unravel deeper and more meaningful data that can …

How LinkedIn Connections Work And How You Can Utilise Them For Your Business Marketing

How LinkedIn Connections Work And How You Can Utilise Them For Your Business Marketing

LinkedIn is the world’s largest business networking and marketing association, having 450 million members in June 2016. Therefore, as a B2B marketing tool, the strength of the platform lies in the connections you make, and how you leverage these relationships to grow your business. It is easy enough to get connections on LinkedIn, but in order to use them to …

How to reverse engineer a content marketing strategy through the customer journey

How to reverse engineer a content marketing strategy through the customer journey

It’s no secret that content marketing is an effective method for reaching and engaging the customer. Through effective storytelling, brands can tap into the emotion of the customer to produce affinity, loyalty, and even advocacy. However, a content marketing strategy lacking in a clear understanding of the customer’s journey can backfire at worst and produce haphazard results at best. I …

How to Prove the Value of Social Media to Your CMO

How to Prove the Value of Social Media to Your CMO

Have you ever sat through a presentation that wasn’t meant for you? You stare blankly at a screen of numbers and nonsensical acronyms, then you disengage after five minutes and daydream about your after-work bike ride. When you’re trying to prove the value of social media to your CMO—or even CEO—you can’t afford to lose their attention. Their time is …

Essential Tips For Promoting Your Brand On Instagram

Essential Tips For Promoting Your Brand On Instagram

In 2012, Facebook acquired Instagram for an astounding $1 billion. Five years later, Instagram has proven to be one of the greatest and largest social media platforms in the world, competing with social media giants Snapchat, Twitter and Pinterest. These statistics are extremely interesting and display Instagram’s immense influence on the Internet. The social media platform has over 500 million …

In B2B industries

In B2B industries, investment in customer marketing will grow in 2017

Business-to-business ‘customer marketers’ may be the new rising stars in the marketing department, with 93% of organizations expecting to build up their customer marketing efforts this year, while 62% will increase their staff or budgets in this area in 2017. According toThe State of Customer Marketing 2017, out of over 200 marketing leaders primarily from B2B companies surveyed, companies identified …

Why Twitter Won't Be Around in 5 Years

Why Twitter Won’t Be Around in 5 Years

The favorite social networkof our 45th President might not even live to see the end of his first term. While Facebook has been on a rocketship of fiscal growth, the userbase ofTwitterhas remained largely stagnant over the past couple of years. Many experts (and shareholders) feel that Twitter isn’t long for this world — and I agree. Twitter has failed …

How to Start a Career in Digital Marketing

How to Start a Career in Digital Marketing

Do you want a career in a high-growth industry in which both skilled professionals and dedicated individuals with a drive to learn are in high demand? A career in an industry that values diverse skill sets, from creatives to analysts, mathematicians, and techies? A career in an industry that could land you your choice of in-house or agency roles, but …

12 Tips To Increase Social Engagement

The Power of Brand Advocates (In a World of Influencer Marketing)

Influencer marketing seems to be overshadowing the tried and true practice of building brand advocates. It is the latest trend across social media… and it makes a lot of sense why. Social media platforms provide millions of people with the opportunity to share just about anything… personal news, product reviews, likes and dislikes, business opportunities, product news, promotions, job recommendations… …

The Right CEO When You Launch Might Be the Wrong CEO When the Company Is Growing

The Right CEO When You Launch Might Be the Wrong CEO When the Company Is Growing

Not all startup CEOs are created equal. And, the skill sets a startup needs during its formative days are very different than the skill sets needed when the company starts to scale. Let’s compare the role of a CEO in businesses between zero to $10MM in revenues (early stage), versus the role of CEOs in businesses between $10MM to $50MM in revenues (growth stage) …