How Competitive Analysis Can Transform Your Social Marketing Plan

How Competitive Analysis Can Transform Your Social Marketing Plan

It’s hard to motivate yourself to run competitive analysis when you’re just trying to keep your head above water as a social marketer, but investing time and resources in this form of analysis offers you unprecedented clarity–and also makes other parts of your job a lot easier. Here are just a few ways which competitive analysis can transform your social marketing …

Facebook’s retargeted ads broadened to include rivals’ site

Facebook’s retargeted ads broadened to include rivals’ site, app visitors

Almost two years after Facebook rolled out a way for advertisers to retarget people checking out products on their sites, the social network is adding the ability to extend that retargeting to people checking out products on other brands’ sites and apps as well as their Facebook followers. Facebook’s Dynamic Ads can now be used to retarget people who check …

Is Your Niche Profitable » Marketing Websites Successfully

Is Your Niche Profitable » Marketing Websites Successfully

You have an amazing idea for a business. You’re going to sell clothing kits for owners of earthworms. You’re certain that becoming an authority figure in this niche will be relatively easy – you have the website and the products envisioned. You visualise yourself being interviewed as an overnight success selling to earthworm enthusiasts, and you can’t wait to get …

How to Compete With the Big Guys and Win

How to Compete With the Big Guys and Win

Are you tired of building a killer business only to be undercut by Amazon? Are you sick of Wal-Mart squeezing you out of the marketplace because your wholesale price is too high? Is your product better than the leading competitor but relatively invisible? While it may seem impossible to compete with the big guys, there are many success stories of startups …

Increase Your Online Visibility

Increase Your Online Visibility

Grimes Social Media Promotions Are you too busy to manage your social media profile? Do you need more online exposure? Are you using Social Media as your primary marketing platform? ​ HOW WE CAN HELP ​We know how to launch excitement about your social media persona or brand. If you don’t have active social media pages, we pump new fans, followers and users …

Why a Prospect You Want Chooses Your Competitor

Why a Prospect You Want Chooses Your Competitor

You had trouble sleeping again last night. Up until the time you got into bed, you were looking at their Twitter feed, their Facebook page, and their website. You’re completely preoccupied with everything they do … and for a seemingly good reason. Their customer base seems to keep growing and they keep expanding their offerings, while you’re just trying to …

The Importance of Building Trust Online

The Importance of Building Trust Online

Regardless of the type of business you’re talking about, the importance of building trust cannot be overstated enough. In many ways, it’s the most powerful weapon that an organization has — it’s what separates your brand from your closest competitor. In the “old days,” building trust was primarily handled through word of mouth: One satisfied customer tells another, who tells two …

How to Use Instagram Live to Generate Leads

How to Use Instagram Live to Generate Leads

Interested in using more live video for your business? Wondering how Instagram Live can generate leads? Using Instagram Live stories as a lead generation tool will help you stay one step ahead of your competitors. In this article, you’ll discover three ways to use Instagram Live video to generate leads for your business. Why Use Instagram Live Video for Lead …

How to Use Twitter Advanced Search Like a Pro

How to Use Twitter Advanced Search Like a Pro

We all know how powerful Twitter is. It has been estimated that people tweet over 500 million times per day (with over 6000 new tweets per second). Being one of the biggest social media platforms out there, Twitter hosts an overwhelming amount of content. However, just like any other medium, at times it becomes quite tough to filter this content or …