Social Media & The Consumer Buying Process Tintero Creative

Social Media & The Consumer Buying Process Tintero Creative

Sales rarely happen on the first interaction.  In fact, they often take a handful of “touches” or interactions with your brand before someone decides to trust you with their purchase.  Social media and digital tools offer a great resource to both consumer/client and the business, but you need to be able to know how to leverage them.  Let’s walk through …

Three Major Shifts That Will Transform Video Marketing in 2017

Three Major Shifts That Will Transform Video Marketing in 2017

2016 was a good year for video marketing. 2017 will be extraordinary. Marketers know that video has become critical throughout the buying cycle, and sales teams are catching on as well. Brands are no longer asking whether video is a worthwhile investment; the days of “why video?” have given way to the who, what, when, where and how. Over 90% …

How to Maximize Customer Engagement with Social Media

How to Maximize Customer Engagement with Social Media

Social media marketing is a popular tool used by businesses all over the world. However, some social media marketing strategies are more effective than others. In order to get the most possible benefit out of your presence on social media, you need to focus your strategy on improving customer engagement. Here are some tips to help you get started. Large …

Your Guide to Using Cold Emails for Lead Generation

Your Guide to Using Cold Emails for Lead Generation

Cold email initiatives can be a great way to generate leads for your company, no matter what kind of industry you’re in. However, not many people are familiar with what cold emailing is, and most just assume that it’s similar to cold calling, which has a pretty bad reputation among businesses and consumers alike. However, cold emailing is used by …

How to Do Lead Generation in WordPress Like a Pro

How to Do Lead Generation in WordPress Like a Pro

Do you want to generate leads and increase sales from your website? Lead generation should be a top priority for all businesses because at the end of the day, you want to convert your website visitors into subscribers and customers. In this article, we will show you how to do lead generation in WordPress like a pro. Since this is …

How to Close More B2B Deals with Case Studies

How to Close More B2B Deals with Case Studies

Let me guess: you’ve had at least one of these complaints before, right? For some content strategists, the solution to all these problems is simply “more content marketing.” But here’s the thing: content marketing is a pretty far-reaching term that encompasses an entire type of marketing strategy and many different content styles. From white papers to e-newsletters, deciding on the …

6 Charts Showing How Social Media Influencers Work With Brands

6 Charts Showing How Social Media Influencers Work With Brands

Travel brands want to reach new audiences and regularly use social media influencers with large social media followings to connect with them. Marketers and influencers alike agree that the authenticity of a social media project should be grounded in every campaign, and that it’s best to work with each other directly rather than going through agencies or other services. But they diverge …

What Facebook's Head of Advertising Wants to See Happen in 2017

What Facebook’s Head of Advertising Wants to See Happen in 2017

During his long tenure at Facebook, Andrew Bosworth has been tasked with creating both the company’s newsfeed and its mobile advertising strategy. Now, Bosworth—Facebook’s vp of ads and business—has his sights set on another shift in how people use the plaform by making it more useful. Bosworth, a close advisor to CEO Mark Zuckerberg, believes people don’t use smartphones in …

Pinterest Facts For Marketers: Interesting Pinterest Facts You Probably Do Not Know About

Pinterest Facts For Marketers: Interesting Pinterest Facts You Probably Do Not Know About

That Pinterest is one of the most popular social media platforms is not a news after all almost everyone now knows this powerful website. You will agree with me that Pinterest is gradually becoming a marketing game-changer, now more than ever. Pinterest is arguably the number one platform for content discovery – more and more women and men are seeking …

Why Your Company Needs a Lead Management Platform

Why Your Company Needs a Lead Management Platform

Lead management is the process of working your leads from the marketing funnel to the sales pipeline. It’s a way to track, manage, and qualify leads, with the end goal of turning them into a sale. This seems simple, right? Well, imagine having thousands of leads funneling in every day. How can you possibly nurture each and every one of …