How to Master Social Media Marketing for Small Businesses

How to Master Social Media Marketing for Small Businesses

For the most part, social media is a strong marketing tool that will help small businesses grow tremendously while having to spend less or even nothing at all. In terms of the amount of reach that social media could give, there’s no reason to second guess in using it for increasing a small businesses’ presence. There’s a wide range of …

How to Use Social Media to Grow Your Startup

How to Use Social Media to Grow Your Startup

When budgeting for the growth of your startup, expenses can quickly add up. Thanks to social media, marketing doesn’t have to be a big expense, or even an expense at all. You have access to all different types of people on social media and chances are your ideal audience is on there. If you’re ready to use social media to …

How to become a thought leader (without writing anything)

How to become a thought leader (without writing anything)

A successful thought leadership strategy puts your brand at the heart of the agenda for your industry. When it’s done well, thought leadership’s benefits include awareness (as your content is shared across relevant audiences), an increasingly owned audience, as people opt to follow your brand experts, and effective integration with sales as you provide great B2B content for reaching out …

How to Level Up Your Content Marketing Maturity

How to Level Up Your Content Marketing Maturity

Large or small. Growing or dwindling resources. New or experienced in the content marketing realm. Every organization is at a different stage in their content marketing maturity, looking for innovative and even practical ways to bring their efforts to the next level. But as the old adage goes, you have to walk before you run—and that couldn’t be more true …

What to Do in Your First 30 Days as a Content Marketing Manager

What to Do in Your First 30 Days as a Content Marketing Manager

Recently, I decided to take a new role as a Senior Content Marketing Manager at Bluecore, an email marketing automation startup. Bluecore had been doing content marketing for some time, but was looking for someone who could bring a new perspective and strategy to the program. Today, I’m six weeks into the role and needless to say, it has been a whirlwind. While …

Why Your Content Marketing Is Failing and How to Fix It

Why Your Content Marketing Is Failing and How to Fix It

Content marketing can be extremely effective for extending your reach, driving traffic and helping you reach your business goals. However, some business owners report that content marketing just isn’t effective for them – or at least isn’t as effective as they’d like. This post will outline some of the most common reasons your content marketing may be failing and what you …

9 Things You Can Learn About Your Audience From Social Listening

9 Things You Can Learn About Your Audience From Social Listening

Show me your audience and I will tell you everything about your company. OK, maybe not everything, but their opinions and behavior provide a valuable source of knowledge about your business and its condition both in present and in the future. Clients and prospects are like a reflection of your firm’s potential. Therefore, it is worth spending time on getting …

9 Facets of a Revenue-Driving Content Strategy

9 Facets of a Revenue-Driving Content Strategy

It’s not enough to just have a content strategy and hope it pays off. You need to identify clear goals that content marketing can help you achieve. Then you can research and create content specifically catered to that purpose. Here are the most common content marketing goals for B2B content marketers over the next 12 months: What you choose will …

To get content right

To get content right, you must enable sales

Most organizations have a boatload of content these days. But a disconnect with the needs of sales renders that content to low value status. Barb Mosher Zinck shares fresh insights on how to avoid that fate – and how marketing can enable sales with content done right. I had the opportunity to watch a few webcasts from the Content Summit …

How to Tackle the 4Ws of Marketing Content Creation With Data

How to Tackle the 4Ws of Marketing Content Creation With Data

As with most undertakings, before you begin writing or otherwise creating content, you should ask yourself some stock questions: why, what, when, and where—the 4Ws of content creation. And because creating marketing content is as much science as it is art, the most powerful weapon you have at your disposal is data. So, before you start working on your next …