Is a Slow Content Movement the Future of Your Content Marketing Strategy?

Is a Slow Content Movement the Future of Your Content Marketing Strategy?

On a recent trip to the UK for my uncle’s funeral, my family got a chance to escape the frenzy of the city and properly slow down. We rented a cozy apartment in a small village called Chipping, surrounded on all sides for miles by fields of sheep. It’s the kind of place where the entire village knows each other, …

Why Interactive Content Is the Future of Content Marketing

Why Interactive Content is the Future of Content Marketing

According to SnapApp, interactive content is “Content that requires the participants’ active engagement – more than simply reading or watching. In return for that engagement, participants receive real-time, hyper-relevant results they care about.”  This type of content comes in the form of interactive infographics, quizzes, calculators, polls and more, and is considered a better way to “educate, entertain, and engage …

10 Essential Rules for Effective LinkedIn Marketing

10 Essential Rules for Effective LinkedIn Marketing

LinkedIn can count on a smaller user base compared to Facebook and Twitter, but the numbers are still relevant for bloggers and social media managers, especially if the niche or industry is B2B. According to Statista, LinkedIn boasted  450 million users in the 2nd quarter of 2016 , and the platform is growing. Numbers of LinkedIn members from 1st quarter …

51 Expert Content Marketing Predictions for 2017

51 Expert Content Marketing Predictions for 2017

Social Marketing Strategist, Acting CMO, Brand Innovators   What I see being huge heading into 2017 is live streaming, and the ability to share all video in so many ways, via more apps, with story-telling and engagement at the core. You need to try these platforms. You need to jump in. You need to see how you can tell stories, create narratives, …

17 Smart Things the Most Productive People Do Every Day

17 Smart Things the Most Productive People Do Every Day

To be a productivity guru, you need a commitment to excellence, intelligent planning, and focused effort, according to Paul J. Meyer. Here are 17 smart habits to adopt that will help you be your most productive self every day. Are to-do lists ruining your life? Do your to-do tasks never actually get done? That’s why I long ago ditched to-do …

Where 11 Types of Content Fit Into Your Sales Funnel

Where 11 Types of Content Fit Into Your Sales Funnel

You have the subscriber. They’re in your email funnel. Now, it’s up to you to not leave them hanging! Using email, you need to gradually transition your reader from a subscriber to prospect and, ultimately, to a customer. That might sound like a lot of work, but you have all the tools you need in your arsenal already. Now is …

How to Integrate Your Social Media and Content Marketing

How to Integrate Your Social Media and Content Marketing

Social media marketing means promoting your website through Facebook, Twitter, Instagram and other social networks acheter cialis en pharmacie. This is a highly effective way to build fans, to interact with your visitors and to gain more visitors to your site. Content marketing, on the other hand, means adding blog posts and articles to your website so that you can …

Why a Content Strategy Is More Important Than Creation

Why a Content Strategy Is More Important Than Creation

As the prices of Super Bowl ads increase, so too must the marketing budget used to promote those ads. More companies are sharing teasers to their Super Bowl ads via social media before the game with hopes that they’ll be written about and shared in anticipation. Client takeaway: The average cost of a 30-second ad for the big game is …

Step-by-Step Content Plan that Gets Results

Step-by-Step Content Plan that Gets Results

Keyword research is always your first step in the content planning process. Refer to our Keyword research infographicif you still need help with it. Your second step is to start crafting your brilliant content piece leveraging the keyword research. Some people perceive content creation (AKA content writing) as a piece of cake. Alas content writing is anything but that. Unfortunately, not everyone …

Think big

Think big, go small: why influencer marketing isn’t about reach

Despite what many marketers and PR agencies in Asia still believe, influencer marketing is not a popularity contest. The use of influencer campaigns continues to rise in Singapore and Hong Kong, but there is still a decent amount of misunderstanding – and misuse – of how to best utilise the power of these influencers. The assumption that an influencer with …