Top 20 Content Marketing Tools for 2017

Top 20 Content Marketing Tools for 2017

Content marketing requires a greater focus from some businesses than traditional advertisement routes–especially for niche industries like fashion or motorsports. Promoting quality content can increase your business’s brand authority, social media outreach and web traffic, which culminates in better ROI. Content marketing is the centerpiece of any SEO campaign, and loads of useful tools are available to refine your content strategy. Following …

How to Start a Career in Digital Marketing

How to Start a Career in Digital Marketing

Do you want a career in a high-growth industry in which both skilled professionals and dedicated individuals with a drive to learn are in high demand? A career in an industry that values diverse skill sets, from creatives to analysts, mathematicians, and techies? A career in an industry that could land you your choice of in-house or agency roles, but …

How to Create Personas for Content Marketing with Ardath Albee

How to Create Personas for Content Marketing with Ardath Albee

Knowing your audience is a critical element of any content marketing strategy. Your content needs to speak to your audience’s wants and needs; it must provide enough value to capture and hold their attention. That level of relevance can only come from a thorough knowledge of who you’re targeting and what they want. As we put together The Sophisticated Marketer’s …

How to Prepare and Keep Your Content Strategy in Check

How to Prepare and Keep Your Content Strategy in Check

Not only does content marketing drivethree times as many leadsas traditional marketing, but it also costs more than 60 percent less. But in order to reap those benefits, you need the right approach. How does your brand’s 2017 strategy look? We turned to Cision’s Senior Content Manager Annemaria Nicholson and MarketingProfs’ Senior Program Manager Kerry O’Shea Gorgone for tips and …

Content marketers – don’t be afraid to work for exposure this year

Content marketers – don’t be afraid to work for exposure this year

I’m a content marketer – and I’m also a concert photographer. If I’m awake and not writing, creating or thinking about content, then the chances are I’m either at a concert with my camera, planning a trip to a concert with my camera or going through the pictures that I took at a concert with my camera. Photography is a …

The 4 Key Marketing Systems to Attract Organic Search Visitors

The 4 Key Marketing Systems to Attract Organic Search Visitors

It’s not easy getting your site to attract organic search visitors. Not only do you have to ensure that you target the correct audience with every piece of your content, but you also have to ensure that said audience is going to be able to find your post in the search rankings. Simply put, if you’re not on the first …

Selling Online: Detecting Your Prospect’s Buying Triggers

Selling Online: Detecting Your Prospect’s Buying Triggers

One of the most frequent question I hear is: How do you know which message to use for a landing page or advertising campaign? It’s the right question. The wrong message will overpower good design, the right channel, and even a great giveaway. The answer is, of course, it depends on where your prospect is in the buying cycle. There …

Marketing for Social Selling Success

Marketing for Social Selling Success, an interview with Timothy Hughes

This post is a follow up to “The rise of the Sales Influencer, an interview with Timothy Hughes,” and the second in our interview series with Timothy Hughes, UK Business Development Director at Oracle Corporation.  Q1 – What is the role of marketing for social selling success? “Some people are adding an S to the word to make it “smarketing,” which highlights …

5 Types of Content People Love to Share

5 Types of Content People Love to Share

Content marketing is real big right now. If it wasn’t there certainly wouldn’t be bloggers earning thousands every month. And one of your biggest questions is probably how do they do it. There are basically three things you need to make money blogging: The first and the second component however go hand by hand. In order to get search engine …

Your Guide to Using Cold Emails for Lead Generation

Your Guide to Using Cold Emails for Lead Generation

Cold email initiatives can be a great way to generate leads for your company, no matter what kind of industry you’re in. However, not many people are familiar with what cold emailing is, and most just assume that it’s similar to cold calling, which has a pretty bad reputation among businesses and consumers alike. However, cold emailing is used by …