5 Ways To Get Started With Content Marketing

5 Ways To Get Started With Content Marketing

The adoption of content marketing practices is rising quickly, and if you’re ready to figure out how to use it for your business you’re in the right place.  Content marketing will deliver real benefits for your business such as visibility, brand awareness, and reputation. Take a look at these 5 ways you can get started as you launch a structured …

How to Level Up Your Content Marketing Maturity

How to Level Up Your Content Marketing Maturity

Large or small. Growing or dwindling resources. New or experienced in the content marketing realm. Every organization is at a different stage in their content marketing maturity, looking for innovative and even practical ways to bring their efforts to the next level. But as the old adage goes, you have to walk before you run—and that couldn’t be more true …

Native Advertising vs. Content Marketing: What’s the Difference?

Native Advertising vs. Content Marketing: What’s the Difference?

The Wow-Score shows how engaging a blog post is. It is calculated based on the correlation between users’ active reading time, their scrolling speed and the article’s length. The world of internet marketing has grown up a lot in the past 15 years. As our digital ecosystem continues to evolve so do the terms we use to define the many parts …

How Content Marketing Can Fuel your Entrepreneurial Success

How Content Marketing Can Fuel your Entrepreneurial Success

Can content marketing work? Is content marketing a buzzword or solid business plan? What’s the surest way to startup failure? Follow old, outdated rules. If the same old, same old isn’t working and your ideas are going nowhere, you need something new. The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it …

Amplify Your Story

Amplify Your Story

Whether it’s mommy bloggers, online tech gurus, Instagram fashion icons, or foodies on Facebook, social influencers are on the rise, and brands are responding in kind. A November 2016 survey by Linqia, a San Francisco-based provider of content marketing solutions, found that nearly half of marketers polled planned to increase their influencer marketing budget this year. In many ways, social …

The Difference Between Content Marketing and Social Marketing

The Difference Between Content Marketing and Social Marketing

What’s the difference between content marketing and social marketing? Is it that content marketing focuses on content production and creative thought, while social marketing focuses on making social media as successful a delivery mechanism as possible? I don’t think it’s that simple. Maybe in theory, but not in practice. Content marketers are often hyper-focused on how their content is received …

It's Time to Get Serious About Understanding Social Media and Content Engagement

It’s Time to Get Serious About Understanding Social Media and Content Engagement

A report released last September found that 5% of brand-created content accounted for 90% of all engagement. Is that significant?  To hear that 5% of all content accounts for 90% of all engagement, well…it sounds significant, right?  If you could see that 5% of the content your brand created drove 90% of all the social media engagement, would you find …

4 Content Marketers Experimenting Their Way to Engagement

4 Content Marketers Experimenting Their Way to Engagement

With more and more organizations jumping onto the content marketing bandwagon we face a question: How do we make our content marketing stand out from the crowd?  One approach is to experiment. We could adapt the lean startup methodology for building products to our content marketing approach.  Lean employs an Ideas —> Code —> Data loop to ship code, then …

How to Build Trust and Enhance Your Influence with Content Marketing

How to Build Trust and Enhance Your Influence with Content Marketing

At its essence, those three things are why we do content marketing. And if you’re not hitting all three, you’re likely not enjoying success with your content. Traditional marketing is big on the know — it’s all about creating awareness in the marketplace. Add in some clever messaging to prompt some level of liking, and mission accomplished, right? It’s as …

Branding & Content Marketing Go Together

3 Content Marketing Goals Your Business Can Achieve

The key to content marketing success is developing a strategy that suits your goals and aligns with your brand. When content marketing made its debut, brands in publishing and journalism-related industries were quick to jump on board. After all, it gave them a unique opportunity to showcase their writing skills while establishing themselves as industry leaders. But it didn’t take …