How to Solve the Real Content Marketing Measurement Problem

How to Solve the Real Content Marketing Measurement Problem

The Wow-Score shows how engaging a blog post is. It is calculated based on the correlation between users’ active reading time, their scrolling speed and the article’s length. Are your content measurements telling the whole story? As B2B brands allocate more and more of their budgets to content marketing, the pressure to perform is greater than ever, and measurements count, …

Time on page and its value for your content strategy

Time on page and its value for your content strategy

Nearly everything we produce online these days is content. It varies in depth, breadth and purpose from fun and shareable to detailed and converting. In business terms, the former equals more leads and the latter means better quality leads. Ultimately, your content strategy becomes a balancing act where you draw in more of your audience whilst sifting through it in …

Who and What Is A Micro-Influencer?

Who and What Is A Micro-Influencer?

The term micro-influencer has become very popular lately. With the practice of influence marketing maturing (well, sort of), marketers are embracing concepts beyond Klout scores and “social amplification as influence” when designing influence marketing campaigns. Micro-influencer is one of those concepts.  However, the definition – like so many other things in this industry – shifts based on what money-making scheme …