How influencer marketing helps break through the clutter

How influencer marketing helps break through the clutter

Influencer marketing is not new. But, it is substantially better with today’s social media world. Pre-social media, I launched a confectionary product, where we sent samples (in the mail) to every captain of the high school football team, every head-cheerleader and every student body President. It worked like a charm. Within the first month of our launch, we were the #1 brand in the …