5 Ways To Grow Employee Brand Advocates

5 Ways To Grow Employee Brand Advocates

This is a time of synergy: Viral is the new normal, everyone is a brand (whether they know it or not), and smart organizations are turning to employee advocacy. They’re leveraging the selling power of their most valuable spokespeople: employees. This vibrant interconnection between employers and employees is enabled by the new order of social media, among other forces. A global study …

Use Your Personal Brand to Strengthen Your Leadership Identity

Use Your Personal Brand to Strengthen Your Leadership Identity

So defining your leadership identity starts by defining your personal brand. You can’t turn around your business until you turn around yourself. Understanding who you are and what you solve for is how your leadership will define the evolution of the business in the new normal. The concept of personal branding — the idea that success comes from how you …

Not Sure What to Post on Social Media? 10 Content Ideas That Work

Not Sure What to Post on Social Media? 10 Content Ideas That Work

Every social media manager has been there. You know you should post something but are fresh out of interesting ideas. What will my audience care about? How many times have I done the same thing? The more urgent the need to post something is, the more blank your mind becomes. This cheat sheet of engaging social media content ideas will help …

How Internal Influencers Can Use Content to Grow Your Team

How Internal Influencers Can Use Content to Grow Your Team

Much like fishing, recruiting new employees requires the right bait. You can use company cars and expense accounts to lure in potential candidates, but you’ll end up wasting precious resources as you throw countless fish back into the water. Recruiting the right employees — and keeping them aboard — requires some unique tactics. For example, at Influence & Co., we …