Influencer Marketing Must Focus on Customer Needs: Report

Influencer Marketing Must Focus on Customer Needs: Report

Influencer marketing offers much opportunity for brands willing to invest time and resources and place customer experience at the forefront of their marketing strategies, according to a new report. But for this to happen, there’s still a lot of work to be done, according to a new report, “Influence 2.0: The Future of Influencer Marketing,” from Traackr and Altimeter Group. …

Making The Business Case For Customer Success

Making The Business Case For Customer Success

The fast growing recognition of Customer Success is a survival tactic for most SaaS companies today. However, with Customer Success, the customer is the beneficiary of an exceptional customer experience and is extracting the maximum value from the product or service they have purchased from you. In the end, it will be a win/win for all. Despite the obvious, if a …

Influence 2.0: The customer-centric future of influencer marketing

Influence 2.0: The customer-centric future of influencer marketing

A new report has been released evaluating the current state of influencer marketing, predicting ways in which the practice can strategically evolve for customer centricity. Influencer relationship management software Traackr partnered with TopRank Marketing and Altimeter principal analyst Brian Solis to globally survey 102 enterprise brand strategists and marketers on current and future investments and executions in the field, demonstrating …

6 Reasons Marketers Should Be More Involved in Customer Experience

6 Reasons Marketers Should Be More Involved in Customer Experience

Net new customers. It’s the marketer’s highest calling. And yet, as marketing functions grow increasingly complex and intertwined, new customers are only one piece of the puzzle. Among the many hats we wear, from managing public perception to influencing product development, marketers also play a significant role in servicing existing customers. As more and more companies recognize the strong link …

Customer success is the key to business growth

Customer success is the key to business growth

Many companies would report they run an effective customer service function, yet how many can provide tangible evidence that they manage the customer or client experience through a systematic and proactive approach? Typically the responsibility for customer service is split amongst various in-house teams and there is no overarching coordinated system to manage it. This by no means de-values the …

5 Content Marketing Trends To Watch In 2017

5 Content Marketing Trends To Watch In 2017

When psychologist Dr. Paul Ekman visited the Fore tribe in the highlands of Papua New Guinea in 1967, he probably didn’t imagine that his work would become the foundation for some of the latest developments in artificial intelligence (AI). After studying the tribe, which was still living in the preliterate state it had been in since the Stone Age, Ekman …

8 Tools to Enhance Your Customer Experience On Mobile

8 Tools to Enhance Your Customer Experience On Mobile

You love your customers, right? If you do, you want to make sure that everyone you serve feels like the most important person in the world. You don’t want to be the business that sends people running into the arms of your competitors (and 44% of US consumers will switch who they do business with because of poor customer service). …

2017 Social Media Customer Service Predictions

2017 Social Media Customer Service Predictions

I recently heardJay Baerrefer tosocial media as a spectator sportand couldn’t agree more. We’ve had a front row seat to watch the evolution of social media customer service where we’ve bounced from one viral disaster after another. In the process, it has become a viable customer service channel, so much so that the market is full of social media tools …

5 Ways to Turn Mere Followers Into Devoted Brand Ambassadors

5 Ways to Turn Mere Followers Into Devoted Brand Ambassadors

Let’s say you’ve built a strong online presence for you or your company, complete with active profiles on several social media platforms. You’ve even managed to amass a large number of followers to each of those pages, with those customers sometimes making purchases based on your posts. But for many brands, true success comes when your customers feel so enthusiastic, …