5 Ways to Drive the Success of Influencer Relations

5 Ways to Drive the Success of Influencer Relations

Last month we published a blog post entitled ‘5 Most Common Reasons why Influencer Marketing Fails’. Now, while we are confident that this article was helpful in pinpointing exactly where brands can go wrong when implementing an influencer relations programme, we appreciate that we’ve only told half the story; what’s a story without a happy ending? Understanding where you can go wrong …

4 Content Marketers Experimenting Their Way to Engagement

4 Content Marketers Experimenting Their Way to Engagement

With more and more organizations jumping onto the content marketing bandwagon we face a question: How do we make our content marketing stand out from the crowd?  One approach is to experiment. We could adapt the lean startup methodology for building products to our content marketing approach.  Lean employs an Ideas —> Code —> Data loop to ship code, then …

Engagement: How Making Meaningful Connections Leads to Brand Loyalty

Engagement: How Making Meaningful Connections Leads to Brand Loyalty

Transactions, conversions, closing the deal. All good stuff in the grand scheme, but not what we should be focusing on when building sustainable relationships with customers. The problem is that when a transaction is the only goal, there’s little focus on keeping the customer coming back for more. Ten different people who make one-and-done transactions with your business may look …

4 Reasons Why B2B Marketers Should Use LinkedIn

4 Reasons Why B2B Marketers Should Use LinkedIn

B2B social media isn’t the easiest of tasks. LinkedIn has become one of the most popularly used and important social networks to reach out to business buyers and build connections with other professionals. With its niche advantage and increase of content marketing, it’s increasingly becoming an outlet for B2B marketers with several advantages. LinkedIn is a platform that enables you …

Working with Industry Influencers

Working with Industry Influencers

Today’s B2B marketing has shifted focus away from simply selling to buyers, and towards cultivating relationships and establishing a better buying experience to attract prospects and maintain current customers. While there’s a whole suite of tools, tactics and techniques to improving the customer experience, working with industry influencers is one of the most unique, and far-reaching ways to build your …

5 Tips for Small Businesses to Elevate Their Brand Using Instagram

5 Tips for Small Businesses to Elevate Their Brand Using Instagram

Instagram is a powerful marketing tool, but a recent Manta poll found most small business owners don’t know how to use it. So, John Swanciger, CEO at Manta shares some tips to efficiently make use of Instagram as part of social media strategy It’s no secret social media is here to stay – consumers flock to social channels daily, which, …

Social Media Has Become the High School of the World

Social Media Has Become the High School of the World

So, what can you do when you start out as a nobody?    I think gaining popularity on social media is actually a lot easier than it was trying to be popular in high school. The reason – there are proven guidelines and advice from experts that, if followed like a blueprint, can lead to success.    First of all, …

Influence 2.0: The customer-centric future of influencer marketing

Influence 2.0: The customer-centric future of influencer marketing

A new report has been released evaluating the current state of influencer marketing, predicting ways in which the practice can strategically evolve for customer centricity. Influencer relationship management software Traackr partnered with TopRank Marketing and Altimeter principal analyst Brian Solis to globally survey 102 enterprise brand strategists and marketers on current and future investments and executions in the field, demonstrating …

Marketers Begin To View Influencer Relationships As Strategic

Marketers Begin To View Influencer Relationships As Strategic

Influencer marketing gained substantial momentum among marketers in 2016. But for all its potential, there are also significant challenges. With pure pay-to-play and one-off campaign practices distracting marketers from finding the true value of influencer relationships, misconceptions remain.  My content marketing agency, TopRank Marketing, along with influencer relationship management software company Traackr, teamed to investigate how the practice of influencer …

How to Use Social Listening to Find Qualified Sales Leads

How to Use Social Listening to Find Qualified Sales Leads

Social media is great for branding and customer service, but don’t overlook its value for lead generation as well. One of the best ways to find and generate leads is through social listening. The great thing about using social media is it gives you the ability to find qualified sales leads, not just random people who might be interested in what …