8 Tools to Enhance Your Customer Experience On Mobile

8 Tools to Enhance Your Customer Experience On Mobile

You love your customers, right? If you do, you want to make sure that everyone you serve feels like the most important person in the world. You don’t want to be the business that sends people running into the arms of your competitors (and 44% of US consumers will switch who they do business with because of poor customer service). …

2017 Social Media Customer Service Predictions

2017 Social Media Customer Service Predictions

I recently heardJay Baerrefer tosocial media as a spectator sportand couldn’t agree more. We’ve had a front row seat to watch the evolution of social media customer service where we’ve bounced from one viral disaster after another. In the process, it has become a viable customer service channel, so much so that the market is full of social media tools …

How to Use Behavioral Data to Create a Seamless Customer Experience

How to Use Behavioral Data to Create a Seamless Customer Experience

Marketing experts today face far more difficult challenges than in the past. It used to be as simple as deciding whether to offer a buy-one-get-one-free, or some other type of incentive. Today’s customers can be reached by any number of retailers, offering hundreds, if not thousands, of different experiences, messages, and opportunities to buy. In order to cut through the …

Seven Marketing Automation Predictions and Best-Practices for 2017

Seven Marketing Automation Predictions and Best-Practices for 2017

It’s safe to say that 2016 will go down in history as one of the strangest in modern times: Trump, Brexit, Leicester City’s winning the Premier League, and the death of so many iconic artists. Fortunately for marketers, it was a great year for marketing automation (MA). Some of the highlights of 2016: approximately 55% of B2B companies are now …

Five Effective Customer-Data Tactics: Resolutions for the New Year : MarketingProfs Article

Five Effective Customer-Data Tactics: Resolutions for the New Year : MarketingProfs Article

Most marketers know by now that customer data—collecting and applying it—is central to generating positive results for the business. As always, though, the devil is in the details: It’s not enough to collect data, put it into a database, and hire some data scientists (if you can find them) to make some sense of it. Recent research in the Harvard …

How to Segment Your Traffic to Increase Leads and Conversions

How to Segment Your Traffic to Increase Leads and Conversions

Whether you’re marketing an e-commerce site, an SaaS company, a blog, or a Fortune500 company, traffic segmentation has the potential to transform your lead generation results by delivering the right experience to the right person at the right time. (highlight to tweet) Before I explain how to create personalized web journeys and marketing funnels for your audience buckets, let’s first establish why …

Influencer marketing: where we’re headed in 2017

Influencer marketing: where we’re headed in 2017

Early in 2016, we promised that this would be the year that influencer marketing would become mainstream. We wrote about the progress that influencer marketing made in 2016, but as a marketer, you always need to be looking forward to be prepared for what the future holds. So what direction can we expect influencer marketing to take in 2017? We’ve …

12 Emerging Influencer Marketing Trends for Social Media to Watch

12 Emerging Influencer Marketing Trends for Social Media to Watch

Each fall, bloggers and social media experts are asked to make their predictions about the trends for the upcoming year. At a time when changes are occurring at an accelerated pace, it appears increasingly risky to predict what is coming. The ecosystem of social networking is complex with the emergence of new platforms for aggregation and distribution of content. We can …

Why Your Company Needs a Lead Management Platform

Why Your Company Needs a Lead Management Platform

Lead management is the process of working your leads from the marketing funnel to the sales pipeline. It’s a way to track, manage, and qualify leads, with the end goal of turning them into a sale. This seems simple, right? Well, imagine having thousands of leads funneling in every day. How can you possibly nurture each and every one of …

Give Them Something to Talk About: Using Digital Marketing to Promote Your Event (Part 1)

Give Them Something to Talk About: Using Digital Marketing to Promote Your Event (Part 1)

In what may be one of the greatest understatements ever, B2B events are a lot of work. Those who have managed events already know this; if you’re joining their ranks, you’re going to learn it fast. Event logistics are often top-of-mind, but effective promotion should be done hand-in-hand with your planning. All your efforts to design a great event will …